The Magic of FAM Trips

As Visit Tallinn , we are committed to showcasing the charm of our city to the world. One of the most effective ways to achieve this is through familiarization trips or FAM trips, a key strategy in engaging with our target audience and building lasting relationships with industry partners.

1. FAM trips, serve as a unique opportunity to immerse potential clients and stakeholders in the essence of #Tallinn. These trips provide a firsthand experience of our city's diverse offerings, from the enchanting Old Town and creative hubs to our modern #conference #venues and everything in between.
2. The power of these experiences is profound. Our most recent FAM trip following the MCE North & West Europe, the premier business events B2B forum in Helsinki, exemplifies that. Thirteen conference and experience tourism organizers joined us on a journey through Tallinn, discovering its snowy streets, high-quality #accommodations, and great #cuisine. Their immediate feedback reflected their pleasant surprise at Tallinn's compactness, high level of service, and friendly locals.
3. FAM trips are more than just sightseeing tours; they are about forging connections and fostering collaboration. By bringing together industry professionals and local representatives, we create opportunities for meaningful dialogue and partnership development. These interactions not only showcase the best of Tallinn but also inspire guests to include our city in their future plans and sales packages.
4. The success of a FAM trip lies in collaboration. Our partners, including Tallink Grupp , Visit Estonia , and Europe Congress , played a crucial role in supporting our efforts and ensuring the guests had a memorable experience. Together, we demonstrated the hospitality and warmth that define Tallinn as a destination.
5. At the heart of FAM trips is the idea of creating ambassadors for our city. Through their firsthand experiences, guests become advocates for Tallinn, sharing their positive impressions with colleagues, friends, and family. This word-of-mouth #marketing is invaluable in shaping the reputation of our destination and attracting future visitors.

As we look ahead, we remain committed to enhancing destination engagement through these trips. By offering diverse and immersive experiences, we aim to inspire curiosity, foster connections, and showcase the best of Tallinn to the world.

Feel free to contact us at Visit Tallinn. Our Convention Bureau is more that ready to help you discover how Tallinn can fit your event organizing plans!

#VisitTallinn #VisitEstonia #TallinnTourism #FamiliarisationTrips #FAMTrips #DestinationEngagement #TravelIndustry #TourismMarketing #EuropeCongress #MCEhelsinki #TallinnHospitality #MICE #MICEIndustry