The Magic of Emotional Marketing

Emotions influence every aspect of human behaviour from how we decide to dress to what we choose to eat and even how we choose to react to a snide remark! With emotions being at the helm of affairs it is no surprise that they play a paramount role in marketing too.

Marketers the world over have been using emotional marketing as a tool to mold consumer perception of a brand and market the brand not merely on its product quality and value but on how it makes the customer feel.

Emotional Marketing when used effectively has multitudinous advantages like:

1. Brand Loyalty:

Emotional marketing helps brands connect with their audience at an emotional level and develop commitment not just to the brand’s products but to the core values of the brand itself.

2. Wider connect:

Emotional marketing can help reach a wider audience as emotions can transcend regional, religious, and linguistic barriers and connect with the audience at a primal level.?

For a detailed insight into the concept of emotional marketing, check out the full Review on our website. https://ikanabusinessreview.com/2024/05/05/emotional-marketing-connecting-with-customers-on-a-deeper-level/?