Maggregate or go home!

Long before any of this tech stuff, life was much simpler.

There wasn’t a lot of choice and certainly not as much stress about using so much stuff.

But then the internet came and took us by the neck and transformed the very meaning of life.

The catapult this century has seen in these 20 years alone trumps the growth witnessed by any before it, and we aren’t even a quarter way through. I won’t share any stats, just take my word for it.

Fine, don’t. Here!

Source: weforum.org

Thats 2,000 years of economic growth, in a single chart.

Let’s zoom in and see how England did over a few hundred.

Source: ourworldindata.org

I rest my case.

And the biggest contributor in the last 5 years alone has been the infamous aggregation model witnessed in transport (ride-hailing, ride-sharing), food delivery, cloud kitchens and more.

Half of the 8 readers of this article suddenly catch on.

What they have done for the various industries they address is monumental.

But like any large scale consolidation of supply to meet even larger scale demand, there will be a continuous climb to the top.

The top that keeps getting just a bit higher as the bit below it keeps rising.

What happens is that aggregation serves a serious need of stringing together a fragmented industry.

What was many before, herd together and become available through a few one-window operations.

Ironically, even the aggregators stepping in to consolidate become the very problem they came in to solve.

The aggregator becomes the fragmentor.

Is that even a word?

Funny stuff.

So what’s my point you ask?

Simple, really: Mass(ive) Aggregation.

Or as I call it “Maggregation". You heard it here first.

I know what you’re thinking; it’s just a weird word that sounds like a bad guy I took off Voltron (only the elite cartoon watchers of the 80s will understand).

But I kid you not.

And it’s happening. Look at Hotel Data Cloud and what they are doing for the Hotel Data industry (yeah, I know, what an SEO-friendly name, right?).

Then, how about Splyt. You know, those guys who started competing with Uber, then pivoted to a B2B model, following regulatory changes in the wind? Ask Hassan Raza.

Yes, the principal idea here with Maggregation is to act as a consolidator of aggregators, which is basically B2B. But a much cooler kind, using cloud technology and serving large base platforms at a scale larger than that of their customers (the aggregators’, that is).

So think a whale, but then times a billion, stuck in a tsunami.

The tsunami here is a metaphor for economic growth skyrocketing because of a single entity.

So what does this have to do with me?

If everything goes to plan, you’ll soon find out.

Sheikh Chilli, out.

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Zohare is a multi-discplined entrepreneur & former corporate intrapraneur. 

Through Marketing, Digital and Customer Experience, he is constantly experimenting with technology and communications to create delightful human experiences.

Originally posted on Medium