Magento's growth: A significantly impacting improvement for businesses in 2022

Magento's growth: A significantly impacting improvement for businesses in 2022

Several eCommerce platforms are coming up to meet the requirements in the eCommerce space. Magento is one of the most used global eCommerce platforms. Being taken over by Adobe, it has higher opportunities of getting enabled by advanced functionalities. As a result, the Magento eCommerce platform for growth opportunities will significantly impact businesses in 2022.

However, some challenges are seen with the Magento platform. So, does the Magento platform have the capacity to upsurge across other eCommerce platforms in 2022 and beyond? Let us discuss the Magento trends and the future of Magento in the coming time.

The Growth and Rise of Magento eCommerce Platform

Magento’s growth with the latest technology enables the implication of leveraging Magento for your modern-day eCommerce requirements.

1) Enable Artificial Intelligence

Many eCommerce players leverage Artificial Intelligence (AI) for several developments in the digital space, and Magento is no exception. In addition to the prominent in-built functionalities, Magento has enabled its platform by using AI to facilitate its user base to analyze customer behavior. AI gathers insights on online user base activities to generate tailored product recommendations and pricing discounts.

Magento even builds an AI-driven Chatbot to deal with the issues of response to their consumers. Each consumer expects to get replied quickly, so you can use a chatbot to enhance customer experience and avoid late reactions.

Search bars rely on the precise keywords to bring up search outcomes, and only the right match creates relevant results.

Magento has enabled an AI search feature that works on predictive competence and context relatively onliest than the explicit keywords to boost the likelihood of giving relevant results living up to consumer expectations.

2) Use of Progressive Web Applications (PWA)

The blend with Adobe experience cloud has enabled Magento to reach the next level in the future. The development of its Progressive web apps applies advanced technologies to facilitate customers’ safe, swift, responsive, and cross-browser compatibility.

PWA sites can work online and offline like a native application on mobile. It delivers an app-like experience for online retailers to enable the growth of their eCommerce stores.

After this uprising, the future of Magento has turned better and has led to significant revenue flow, which will boost further.

3) Modern-day PIM Solution

Sustaining the stock-keeping unit list is far too tough to be done physically. Managing the product prices, labels, and product descriptions becomes complex when your eCommerce company matures. In addition, product information enablement processes for retailers turn boredom, time taking, and much more expensive.

However, the Product Information Management (PIM) solution can help automate it. PIM is the core system safeguarding the Magento popularity and is the most acceptable solution to resolving all the issues about tracking product information that the user base gets.

The Winning Approach of Magento 2 in 2022

Magento 2 is a remarkable tool for any business. Let us discuss the Magento trends and Magento 2 future in 2022.

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1) Strengthening Security Measures

Security has been a significant issue for most platforms globally. However, Magento has safeguarded and taken measures on security aspects. Magento 2.1 allows users to apply the mask to restrict access. It uses an X-Frame-Options HTTP request header, which shields your eCommerce store from clickjacking attacks.

Magento has been persistent in fixing all the security challenges through frequent updates and patches. In the current scenario, users can rely on Magento for website security, as its teams continuously push the platform into a safe zone of trustworthiness.

2) Boosting Market Share

In 2018, Magento grew from 9% to 13% of the market share. The most substantial reason behind this was the acquisition by Adobe. Furthermore, Magento 2 popularity and use have resulted in numerous advanced products, comprising the PWA Studio and the developer tool kit.

Magento even provides a suite of products, together with data management, content management, and data analytics, with its experience cloud. In 2022, they are offering an immense boost to Magento services. With Adobe’s highly modern ecosystem, Magento will be able to battle dynamically with other leading eCommerce platforms on the marketplace.

3) Facilitating Omnichannel Customer Experience

We can view digital devices spread among customers and specific touchpoints between them and the online stores. Customers initiate shopping digitally at social media or eCommerce stores, complete smartphone transactions, and pick up their shopping at offline stores.

Every touchpoint with your shop, whether online or physical, is expected to offer reliable product and price details, enabling an omnichannel customer experience.

Even though the business has no offline stores, it may leverage compliant merchant infrastructure to let the client feel assisted at the utmost level at every stage in diverse scenarios.

4) Advanced Voice Commerce

Voice commerce can become an additional source of revenue for your online stores. If your clients are on voice-based assistance, promoting it is valuable and has a competitive edge.

It will assist you in generating more sales and crafting fresh possibilities for your online store. You can initiate investing in voice commerce technology by navigating the touchpoints and increasing your revenue source.

5) Facilitate AR and VR

AR is a real-time collaborating technology that blends natural and virtual realities, apprehended in three dimensions. AR overlays computer-generated information like images, music, video, and touch on a real-time basis. The objective of AR for the eCommerce sector is to enhance the user base experience levels.

For example, if your consumer wants to check out how a dining table from your online store would look in his home, he can leverage your AR-based Magento site. The approach can assist your client can decide which furniture will look better in what place in his home.

The VR technology for the eCommerce sector is bringing innovative transformations in the sales statistics of the business. VR technology describes the use of collaborative simulations made by computer software and hardware. You can use it to submerge users in an environment that generates sensations similar to real-world objects.

For example, if you enable VR for your Magento website, your consumer can utilize the VR set and promptly find himself in your store. This scenario allows users to shop in a 3D view for a better user experience.

Moving Forward with Magento?eCommerce Platform for Growth

No matter what size of retail store you operate, if you plan to scale it up with Magento, we at IndiaNIC can offer you the best technology at any stage of your business. We have proficiency in custom-made eCommerce solutions for any online store.

IndiaNIC is a highly-rated Magento eCommerce development company in India and the USA. We consult and deliver online businesses Magento development solutions at your decided budget. Get in touch with us to quickly access highly experienced eCommerce developers with extensive skill sets.

FAQs on Magento Growth

What is the probable future of Magento?

It facilitates retailers to build online stores that provide an app-like experience. It helps in increasing conversion rates. So, Magento stores attaining more revenue will upsurge in the coming time.

What are the best features and functionalities of Magento?

The top Magento features include catalog management, customer accounts, order management, payment and shipping, search engine optimization, marketing and promotional tools, website management, and mobile commerce.

Is Magento effective for B2B?

Magento is best for B2B companies when they want to select a fitting website builder that meets all the needs like eCommerce integration, migration, or opts for the automated wholesale portal.

Why is Magento the best option for B2C?

Startups use Magento as it offers them all they need to operate an eCommerce business efficiently. Magento comes with modern-day functionalities such as a marketing tool that assists you in building your position in the marketplace.

How much does Magento cost?

Magento pricing relies on the business type and your store's average order value, and annual revenue. The overall costs initiate at $2000/month.

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