Magenta Mobility Joins Forces with Tata Motors: Deploys Over 100 Tata Ace EVs to Drive Sustainable Transportation

In an exciting development for the future of sustainable mobility in India, Magenta Mobility has announced the deployment of over 100 Tata Ace EVs in collaboration with Tata Motors. This significant milestone is part of an ongoing partnership and reflects our shared commitment to revolutionizing the logistics and transportation sector through advanced, zero-emission vehicles.

A Milestone in Green Mobility

The deployment, which includes over 60 units of the Tata Ace EV and over 40 units of the newly launched Ace EV 1000, marks a major step forward in our "Ab Ki Baar Dus Hazaar" initiative. This ambitious program aims to deploy 10,000 electric vehicles by September 2025, contributing to a cleaner and greener India. This deployment is the first phase of the MoU signed in October 2023, which targets a total of 500 Tata Ace EVs.

Leadership Perspectives

Maxson Lewis, Founder & CEO of Magenta Mobility, expressed his enthusiasm about this partnership, stating:

"We are thrilled to deepen our collaboration with Tata Motors, furthering our commitment to delivering safe, smart, and sustainable mobility solutions across India. The deployment of 100+ Tata Ace EVs marks a significant stride towards our ambitious 'Ab Ki Baar Dus Hazaar' program, aimed at deploying 10,000 electric vehicles by September 2025. By synergizing Tata Motors’ expertise in four-wheel small commercial vehicles (SCVs) with our integrated capabilities in logistics, charging infrastructure, and technology, this partnership is poised to redefine industry standards."

Echoing this sentiment, Vinay Pathak, Vice President & Business Head – SCVPU, Tata Motors, added:

"Marking a major milestone in our partnership with Magenta Mobility, we take immense pride in the deployment of Tata Ace EVs into their fleet. This reaffirms our shared vision of revolutionizing intra-city distribution through advanced, zero-emission mobility solutions. The Ace EV, a product of our co-creation efforts, offers unparalleled performance, reliability, and operational efficiency, while contributing to a greener future for India. This deployment is a testament to our unwavering commitment to democratising sustainable e-cargo transportation across the nation. Together, we are paving the way for a cleaner, greener, and more environmentally conscious future for India."

The Tata Ace EV: A Game Changer in Commercial Vehicles

The Tata Ace EV, powered by the innovative EVOGEN powertrain, offers an exceptional driving experience with a 7-year battery warranty and a 5-year comprehensive maintenance package. It delivers safe, all-weather operations with an advanced battery cooling system and regenerative braking system to boost driving range. With regular and fast charging capabilities, it ensures high uptime, while its robust performance and near-100% uptime have received an overwhelmingly positive response from customers.

Backed by Esteemed Investors

Magenta Mobility’s efforts are backed by esteemed investors including HPCL, bp, Morgan Stanley, JITO Angel Network, and renowned Indian American philanthropist Dr. Kiran Patel. Their support has been instrumental in advancing our vision of sustainable mobility.

Looking Ahead

This deployment is not just a milestone for Magenta Mobility and Tata Motors but also a significant step towards a sustainable future for India. As we continue to innovate and expand our fleet of electric vehicles, we remain committed to reducing our carbon footprint and contributing to a cleaner, greener environment.

We are excited about the road ahead and look forward to driving further innovations in the electric vehicle space. Together with our partners, clients, and investors, we are on a mission to transform the landscape of transportation in India.