MadKudu is RevAI - a 2023 tale...

2023 is the year of AI

What better year than 2023 for us to ship our Revenue Automation Intelligence?! While every company is jumping onto the Artificial Intelligence & LLM bandwagon regardless of the value it may deliver to customers, the product team at MadKudu has been busy working on features to automate tedious, data-heavy jobs-to-be-done for GTM teams.

In the past 6 months alone we’ve launched:

?? MadKudu Sales Intelligence: a UI for sales to view all information in one place.

?? MadKudu Sales Copilot: an AI to surface the most relevant insight about an account or prospect.

???Account Signals: incorporate intent signals from 3rd party vendors (technology added/removed, jobs openings, 3rd party intent, social activity...) to power better account segmentation and personalization.

???Score Lookup: allow Ops to better understand and explain segmentation models.

???Additional Engagement Models: embrace #hybrid GTM motions and the nuances that result from driving inbound, product-led and outbound motions.

It's been wild hearing customers' feedback. This is what we work so hard for as founders, there's nothing more rewarding than seeing users succeed thanks to your product.

I'm thrilled to see the broader MadKudu shift its positioning to reflect these broadened capabilities: Introducing Revenue Automation Intelligence - helping revenue teams predict & prioritize revenue-generating actions.

Not the AI you were expecting... While less hype-y, providing more intelligence to the current revenue automation stack is an absolute necessity at this point!

The tool bubble has burst

Over the last decade, a tool has been built for every possible motion, channel, function, and platform in marketing and sales. This has created tech stacks full of dozens of tools to automate work, but these tools lack the intelligence of understanding where to prioritize your time. The data creates noise, not insight.?

We are moving from brute force automation to the age of automation intelligence, powering teams to focus on only the actions that drive revenue.?

The engine to power revenue teams

My cofounder Sam loves to say that “AI and automation are now table stakes for revenue teams. What we are missing is the automation of the intelligence as well as the revenue. We see our customers doubling and tripling conversion rates and growing revenue 50% with half the leads. Revenue automation intelligence is powering teams to do just that.”

What revenue teams really need is to predict and prioritize the right revenue-generating actions, not just understanding what those actions are but truly which ones they should take.?

How is MadKudu different?

Revenue intelligence is a massive and growing market that features many tools MadKudu partners with: Gong for sales conversation intelligence, Clearbit for enrichment, HG Data for technographics intel, Bombora for 3rd party intent, Salesloft for sales automation, and email intelligence...?

MadKudu’s Revenue Automation Intelligence is a part of this broader revenue category, automating intelligence so teams prioritize the right actions. As always with MadKudu, the platform is designed with a strong focus on these key principles:?

• Full explainability: all intelligence is transparent and explainable, the opposite of a black box.?
• Embedded in your GTM tools: whatever your go-to-market motion, MadKudu gives you full pipeline coverage and is embedded in the tools your team already uses every day.?
• Automate repetitive workflows: we take the data grunt work out of the hands of revenue teams so they can focus on marketing, sales, and customer success–not data management.

What's next?

When we founded MadKudu our goal was to democratize data science to bring quality lead and account scoring to marketing teams. We quickly discovered that lead and account scoring were only one small part of the puzzle, albeit a critical one.?

As we have broadened our capabilities to support revenue teams, pipeline agnostic, we have grown into a revenue automation intelligence engine. It doesn’t matter where your leads are coming from, what you need is the intelligence to know which ones are best and who to go after, as well as the automation of those tasks for your team.?

In 2023 MadKudu has 10x our user base with MadKudu Sales Intelligence, and we are close to a billion dollars of revenue powered by MadKudu revenue automation intelligence annually.

This year we plan to power through our revenue automation intelligence engine:

• Automated marketing insights:?MadKudu analyzes your marketing channels to identify which efforts are driving high-value leads, so you can spend your resources only on channels that drive revenue.
• Automated sales insights:?MadKudu crawls the web to surface relevant insights to reps about a prospect's social posts, company news... in order to help prep calls, improve personalization, and ultimately crush their targets.
• Leads & account prioritization:?MadKudu’s predictive scoring surfaces the best-fit prospects based on key characteristics and behavioral analysis, allowing your revenue team to focus on the leads and accounts that are likely to buy from you.
• Sales process intelligence:?MadKudu sends alerts when a hot prospect is ready to buy, along with insights into what is top of mind for them, so you can reach out with a personalized message.
• Churn risks & expansion opportunity detection:?MadKudu detects which product usage patterns are significant for your customers, so you can proactively engage at the right time.