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Hello friends. Today I am going to discuss amazing Facebook Ad Strategies in 2021.

1.Use as many different ad types in your campaign. You need to use images, videos and Carousels.

Different people respond best to different campaigns. This is an excellent way to scale your ads out to a broader range of people.

2.Make use of Facebook story Ad.

When people swipe up on your story, you can send people on your offer page.

Research has proved that you can get 63 percent more conversions with 20 percent lower cost with this type of Ad.

Make sure to clearly state

The offer

The Main benefit

Give a few verbal call to action telling them that, they need to swipe up for what they want to get it.

3. Deciding whom to show your ad in the first place. It's very much important to work on interest targeting options as well as detailed targeting expansion.

You need to figure out more people who would be a good fit for you.

Make sure that the detailed targeting expansion feature is enabled.

The visitor needs to see the same Ad 7 times before they register.

4. Offer something of value.

Run Ads to cold traffic first.

Run Pure Content Ad.

Layout a solid tip or piece of advice typically aimed at your most ideal customers in a short video.

You should be like an expert authority in your subject.

You need to get the attention of people who would be interested in your product or services in the first place.

5. Free or highly discounted offer.

Your Ad should promise to solve the problem for your target audience or get a tangible result.

It is highly recommended to go with a lead magnet that gets your prospect email address.

A Lead Magnet could be a checklist, cheat sheet, or resource file.

You need to continue to offer helpful content over the next few weeks over the email.

6. Objection Buster Ad

Ask for the Objection.

To be good at negotiating or dealing with objections, ask the prospect, “What’s holding you back from doing this? 

What are the reasons you don’t want to do this vs the reasons that you do?” 

So, your first objection buster is to ask for the objection because that’s where the negotiation process starts.

 And you can’t start negotiating if you don’t get an objection first.

 You can’t bargain when you’re blind.

Having the right mentality is critical in negotiations and resolving objections.

 Ask yourself, do you have a scarcity mentality or an abundance mentality?

 Does someone have to lose for you to win? 

Or are there more than enough resources to go around because everybody wants something unique?

Clarify the Objection.

Never start by responding directly to the objection. 

The first thing you want to do is clarify the objection. 

You do this by getting your prospect to define what they mean when they voice their objection, defend their objection, and explain it in the context of their situation.

Remember, their objection is like an iceberg – the complete meaning is submerged below the waterline and all you see is what they’ve given you. 

And like the Titanic, you can’t negotiate past an obstacle for which you don’t have complete visibility. 

Spend some time getting them to clarify their objection before trying to resolve it.

Use a Cushion.

Use cushions to build rapport and trust. 

A cushion is a verbal phrase that acknowledges your prospect’s concerns or issues.

 It’s not an agreement or disagreement. 

If someone tells you, your price is too high, saying something like, “Wow! That’s interesting. 

Investments are important.” goes a long way in building trust. 

Show your prospect that you listened to their issues and build rapport with them.

Use a Reversal.

To reverse an objection, review the big picture with the prospect and help them understand the long-term impact your solution will have on their company. 

Sometimes, the objection your prospect states can be the very reason to move forward with the deal.

 Simply help them see their objection from a bigger perspective.

This is often the case when clients mention that your price is too high.

 If the price is a concern, help your client compare the cost of your solution with the lifetime cost of not implementing it.

 Doing that will help them gain a better picture of the value you bring to the table.

Alternately, you can show the revenue-generating potential of your solution. 

Then, compare that against the lost income potential for delaying the implementation of your solution. 

The comparison will help motivate them to take action.

Typically, your prospect is looking at your offering through a limited lens. 

By expanding their perspective, you can help them see the reason they are holding back is the reason they should move forward.

Find Points of Agreement.

Meet your prospect where they are by acknowledging their concerns as well as their desires. 

Remember, all great negotiation sessions begin with finding common ground. You aren’t building up for a fight. It’s a negotiation, not a confrontation.

 By finding and reviewing points of agreement, you establish a foundation to build the sale and make the differences much easier to overcome.

Sometimes, if someone says, “I still don’t see the value” or they fall back to the price argument, finding points of agreement may reveal that there isn’t that much difference between your two points of view. 

So, when you have an objection, find points of agreement.

 That common ground will be the foundation on which you can turn big differences into smaller, resolvable ones.

7. Testimonial Carousel Ad:

This type of Ad explains the success that you have got for your clients.

People will trust online reviews as just like a personal recommendation someone they know.

You need to get social proof.

Start running an ad to your built-in fan base first.

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