MADE BY JUJIN PACKAGING(14) _Brands packaging story

Appreciation |?Wearing "gold" and "silver", coming in style

Makeup leads the fashion trend; the packaging highlights the trend of color cosmetics. If you want to be at the top of the competitive market, It is necessary to put a lot of thought into the packaging of makeup products, it will help you to meet the growing aesthetic needs of customers and Shape a personalized brand image.

Take the three sets of acrylic eyeshadow palette set created by Jujin as an example, the designer has specified three color styles: beautiful sweet pink, valiant and noble sapphire blue, and coffee color that takes the royal line, to accommodate different consumer groups of different ages and aesthetics.

The packaging pattern is chosen from a gradient diamond grid pattern. The pattern design is relatively simplified. Process designers combined with 3D hot stamping, and UV technology make the whole package new life. Clothed in a gold-plated silver mesh. Smooth and beautiful lines glowing with laser light. The sense of luxury is overwhelming.

It is well known that the net can catch fish and it is a tool for hunting. And the gorgeous net pattern contains the symbolic meaning of netting wealth.

Unlike conventional EVA, the inner packaging is made of acrylic, with crystal-like texture and luster, bringing a clear visual perception, of more refined and elegant products, from the surface to the sense of sophistication.

The folding lid cleverly blends practicality and aesthetics together. The cover flaps are connected by a cord of the same color and form a triangular structure when opened, and the makeup mirror is then fixed for a good experience.

"Get closer to your users than ever before, and how close? Tell your users what they need before they realize they need it." This quote from Steve Jobs is an emphasis on continuous creation whether it is placed in the field of technology or packaging.

In the decade from 2010 to 2019, retail sales of makeup grew rapidly, indicating that makeup is increasingly sought after among fellow women and even men in general, and with it, the progression of aesthetic awareness.

Men and women need suitable makeup to highlight their temperament and show more beauty possibilities. Especially Japanese and Korean trends are on the rise, the domestic idol talent show rounds, but also will be thick or light, or dark or sweet and so very different makeup style popular.