The Mad Men Era Is Over, and Junior Talent Expect Credit

Welcome to Adweekly, a LinkedIn newsletter giving an inside look at the advertising industry. Each edition will highlight some of Adweek's most important stories from the past week to help marketers, agency leaders, creatives and publishers better understand the industry they work in.

When Mad Men character Peggy Olson steps into Don Draper’s office to contest her inadequate recognition as a copywriter at their agency, he asserts that receiving credit for ideas isn’t essential in advertising—unless you’re the creative director accepting a Clio award that he represents.?

Limited by her boss’ defensiveness, Olson softens to a more modest, “You never say thank you.” In a blunt response to a junior copywriter’s request for recognition, he says: “That’s what the money’s for.”?

The advertising industry may have largely moved away from the world of 1960s Madison Avenue depicted in Mad Men, but stances still differ on giving credit to creative talent. At many agencies today, a tension is rising among a younger generation who are increasingly swapping nameless creativity for public careers in content creation. While some agencies fear that recognizing the efforts of junior talent on a campaign—whether in a client meeting or LinkedIn post—could position them to be poached by competitors, many argue that giving them such opportunities will only foster more loyalty.?

Read on to hear from creative leaders and rising talent about how to help junior talent build their own brands.

How does your ad agency give junior talent credit for their work? Let us know in the comments.

Marketers Reveal Their Changing Attitudes Toward Purpose and Entertaining Ads

In a world now dominated by social media and streaming platforms, advertisers must aim to entertain more than ever to engage with audiences or else they will be ignored, say the majority of marketers in a new industry study that surveyed over 700 CMOs. And yet over half say that the creative being produced is not entertaining enough to capture the attention and hearts of consumers.

Check out the results of the survey, which should help inform your marketing messages to consumers.

AD(of the)WEEK | Snooki and e.l.f. Urge Suntan Fans to 'Go SPF Yourself' in Cheeky Campaign

E.L.F. BEAUTY CMO Kory Marchisotto strikes gold again (with the help of creative partner Day One Agency ) in this funny spot featuring Jersey Shore star Snooki. Watch it here.

More recommended reading material:

• Learn how 百事 has increased its first-party data by 50%. [Read More]
• IBM and ad agency 奥美 explain how they've used the US Open to market the brand's new IBM watsonx AI product. [Read More]
• Publishers give an inside look at how AI is showing up in RFPs. [Read More]

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This week's edition of Adweekly was curated by Jameson Fleming , Adweek Managing Editor, Marketing and Agencies.