The MAD March Newsletter

The MAD March Newsletter


Happy March you beautiful human! ??

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That's right - birds are singing, buds are blooming, the nights are FINALLY getting lighter. Spring is OFFICIALLY on its way and we are THRILLED!

We're busying away with plans for our first ever networking event & we want you to be the first to hear about it, so keep an eye open for next month's newsletter?for your official invite ??

Now that that's out of the way, let's crack on with your round-up of MAD content this month ??


Social media updates YOU need to know about ??

Those little ol' social media platforms have been busy recently, with a ton of new features coming soon.

Here are some of the top stories you should know about ??

  • ?? Meta is set to follow in the questionable footsteps of Twitter and introduce a 'Meta Verified' paid verification scheme for Facebook and Instagram
  • ?? Instagram is apparently?working on the ability to share music in their new Notes feature (MySpace kids, we see you)
  • ?? LinkedIn announced a new 'profile activity dashboard' for users, providing more detailed insights into how their profiles are performing.
  • ??? Microsoft is integrating ChatGPT into Bing, Edge and Skype
  • ?? TikTok has added playback speed for videos (0.5x, 1x, 1.5x and 2x) AND they're finally rolling out a feature allowing creators to save and download videos before posting them


Time to spice up those socials for spring!

If your content has gotten a little chilly over winter, March is absolutely packed with dates and events you can implement into your social calendar to warm things back up a bit ??

Of course, you don't need to add EVERY date to your calendar - it's important to choose events that actually align with your brand and your messaging.

With that said, there are so many to choose from in March, you're bound to find a few gems in there to add a little spice to your content.

Check out our blog for the full list of March marketing dates ??



Tip of the month ??

Our tip this month comes from our very own content queen - Brooke M. !

"One question we're often asked is "how do I stand out from my competitors?"

The truth is, in the modern digital world, it isn't easy!

However, one key piece of advice we always give is to make sure you're mixing up your content, and that it provides value for your audience.

That could be in the form of an infographic, a video, a podcast, an Instagram live Q&A, a newsletter...

Find out what it is your audience needs or wants, and tailor your content to suit them!"


Using eBooks in your content strategy ??

So if you weren't already aware, we (as a team), LOVE to read.?

It kinda comes with the territory of a creative, but the type of books we consume can change drastically depending on what we want out of them.?

The same goes for your audience!

eBooks are a powerful marketing tool with many unique benefits.

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They're?downloadable, informative, and often personal- they feel much more like an object of value to the reader than a blog post or video.

Using eBooks in your content marketing strategy can generate more leads, showcase your expertise to the reader, provide great depth on a topic, and engage potential customers all while promoting your brand.

Check out our blog to find out why you should consider using eBooks in your own marketing strategy!

(Also, March is the perfect time with World Book Day just around the corner - just saying...)


Discover our latest case study ??

Unifii | Rebranded to Inetum , a London-based expert consultancy in ServiceNow projects with offices across the globe approached us to support with the delivery of their social marketing strategy.

Find out more in our latest case study!


Fancy a chat?

We love nothing more than chatting about?awesome campaign ideas over a virtual cuppa. If you're stuck for inspiration, book an appointment with us and let's make something amazing together!

Think you know someone who might benefit from a chat with us? Send them our way???


And with that, it’s all over for this month!

Make sure you’re following us on our socials for more regular updates on what we’re up to.

Drop us a message and let us know if there’s anything you want to see in the next edition of the newsletter, we’d love to hear from you???


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Until next time,

Amy Armstrong , Marie Mcloughlin , Rachael Thompson & Brooke M.

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