Mad Digest Weekly Updates 24th Oct-28th Oct

Top Updates of the Week

YouTube Announces a Range of Design Changes and UI Updates, Including Pinch-to-Zoom

YouTube has announced a range of visual tweaks and UI updates, which it says are intended to make the app feel ‘cleaner, more lively’, and easier to use for different purpose. The biggest update is pinch to zoom, which enables users to expand the playback screen to examine certain details or elements.

YouTube’s also rolling out more precise seeking to help users find the exact point of a video clip they need to skip to.

YouTube’s also rolling some visual presentation updates, including Ambient Mode, which provides a more visually aligned viewing experience. YouTube’s also added a new ‘Darker’ Dark Mode – ’so the colors truly pop on your screen’.

It’s also updating its links in video descriptions to buttons, while it’s also changing the format of the Like, Share, Download and Subscribe buttons to minimize distraction in playback.

All of these changes are relatively minor, in broader scope, though Pinch-to-Zoom, in particular, is a valuable and significant update to the platform’s overall UI.

Google October 2022 spam update done rolling out in less than 48 hours

The Google October 2022 spam update that started to roll out on October 19, 2022, at around 11 am ET, is now complete less than 48 hours after it began. The update finished rolling out on October 21, 2022, at around 5 am ET.

Google quietly updated the search updates page adding “Released the October 2022 spam update. This update is global and affects all languages

If you notice large ranking or traffic changes from your organic Google search results, you may have been hit by this spam update. Spam updates target specific guideline violations. This update may have been more focused on content spam efforts. Check your rankings and Google organic traffic over the past week to see if you noticed any big changes to your positions.

Snapchat’s ‘Director Mode’ Rolls Out to All Users, Providing New Creative Options in the App

After previewing the feature at its Partner Summit earlier this year, Snapchat has now announced that its new ‘Director Mode’ advanced video creation process is being made available to all iOS users of the app.

Snap’s Director Mode includes a range of more advanced editing tools within the app, including green screen, variable playback speed options, improved editing tools, and dual camera controls, so that you can use the front and back facing cameras at the same time to create 360 degree content.?

Director Mode is now available in the camera toolbar in the app, or you can tap the ‘Create’ button in Spotlight to access the more advanced editing options. Snap says that Director Mode is available to some creators on Android, with a full rollout coming.

Reddit Announces New Ads API Partners as it Continues to Develop its Ad Tools

As part of the continued development of its ad business, Reddit has announced the initial partner platforms that have been accepted into its Ads API program, which will see these providers given advanced access to Reddit’s ad tools, for a range of new integrations.

Through these new partnerships, advertisers will be able to access additional Reddit ad creation and analytics functionality, with each covering different elements.

In future, these partnerships will continue to expand, giving more businesses more access to advanced Reddit ad options, which will facilitate advanced targeting, analytics, placement and more.

As noted, Reddit has been working to evolve its ad platform in recent times, first by removing some of its most controversial, and potentially risky subreddits, then through the development of its ad tools and options, providing more capacity to connect with the engaged users in the app.

Trending

Elon Musk Takes Control of Twitter, Cuts Several Execs

The Elon Musk era at Twitter has begun, with Musk’s $44 billion takeover of the company finally closing late Thursday night.

And Musk wasted no time getting to work, firing several top execs, including CEO Parag Agrawal, chief financial officer Ned Segal, and the platform’s head of legal policy, trust, and safety Vijaya Gadde.

Those moves were not unexpected, given Musk’s previous criticisms of Twitter executive team, including Agrawal and Gadde by name. And they’re unlikely to be the last, with recent reports suggesting that Musk is aiming to cull up to 75% of Twitter current staff to cut costs and re-focus the app.

It’s still too early to tell how Musk will change the app. Musk has provided vague details of his various plans, which include increasing subscriptions, providing alternative algorithms for a more customized experience, and improving the app’s data targeting and matching for ads and other content. Twitter’s never been overly good at uncovering relevant content, and maybe, with his own team coming in, Musk may have a whole new way of honing in on relevant data signals, and maximizing the experience.

Featured

Nano or Mega Influencers, Which one is Trending Most in 2022 Influencers Marketing World?

2022 is the year that is set for a new change and drastic changes in the digital landscape. If trends are a telling on what that future is going to look like, then it is saying bye-bye to celebrities and mega-influencers and hello to the dawn of Micro and Nano creators. The reason is, creators with smaller followings on their social media platform are a great asset in the strategic play of the influencer marketing world in 2022. Read more?HERE

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