Mad Digest Weekly Updates 14th May - 20th May
Twitter Launches New Promotional Campaign for Spaces and Live Audio Chats
Twitter is determined to continue pushing Spaces as a key connection tool, in an effort to make it a bigger part of the Twitter experience. The latest on this front is a new ad campaign for Spaces - which I’m not sure really sells the option as it would hope.
As you can see, Twitter’s trying to showcase the value of Spaces and audio discussion in the app. And certainly, the Spaces topics that it highlights here are fairly dominant – tap over to the Spaces tab right now and you’ll find any number of Spaces on NFTs, ‘shower thoughts’ and the like.
YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts
With Shorts becoming a bigger consideration for YouTube creators, and live-streams also driving significant results, it’s now moving to provide more insight on the individual performance of each content type, with improved analytics options within YouTube Studio.
Tapping into any of these sections will show you dedicated data for each, making it easier to track the performance of your various content types, which has been a top-requested feature at YouTube, particularly since the arrival of Shorts.
Short-form content is the trend of the moment, and on YouTube, Shorts are already driving 30 billion views per day. Which is impressive in itself, but channel managers also want to know what sort of traffic Shorts is generating for their content, and how it contributes to overall growth.
Instagram Will Host a Physical Pop-Up Store in NYC This Week
Instagram’s @shop account is turning three years old this week, while it also recently crossed the million followers threshold, and to celebrate, the platform’s opening a physical retail pop-up store in NYC, where people will be able to browse and buy some of the most popular products featured in the @shop listings.
Instagram has previously hosted pop-up shops in various cities, including London and Berlin, with this new installation being the latest in its ongoing effort to bridge online browsing and offline purchases.
LinkedIn’s ‘Funny’ Reaction Looks to be Getting Closer to Release
Get ready to express yourself in a new way on LinkedIn, with its ‘Funny’ reaction getting closer to release. As you can see in this image, posted by app researcher Nima Owji, LinkedIn’s looking to expand on its current reactions set with a new ‘Funny’, laughing emoji, so you’ll soon have another way to register quick response to those hilarious classics, like…
YouTube Launches Expanded Test of Channel Gifting to Help Creators Grow Their Audience
YouTube has announced that it’s expanding its test of membership gifting to more users, after launching an initial trial of the option in Japan earlier in the year.
Just as it sounds, membership gifting enables users to buy channel memberships for others who may be interested in a certain creator or channel, but are not yet paying subscribers.
The 4 Pillars of a Successful SEO Strategy in 2022
- Technical SEO – It’s essential that Google can crawl and index your website
- On-site SEO – You need to establish the keywords are your target market using, and how to optimize for them
- Content – You need to create content that educates users and makes you stand out from the crowd
- Off-site SEO – You need to earn external backlinks to help build your domain authority
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Arabian Travel Market 2022 opened its doors in Dubai
Had the great experience of attending #ArabianTravelMarket Got the cognizance of Arabian Travel Market in a very articulate manner! The enormous in-person presence especially after march 2020 Covid outbreak was the highlight of this event. Events and people driven by purpose are always a pure delight.
The future looks promising and felt great pride in showcasing how MadHawks can be your next door Digital Marketing Partner in UAE.
Cannes 2022
The 75th Cannes Film Festival is currently underway at the French Riviera. The festival witnesses the return of red carpet glamour, international auteurs, potential summer blockbusters, and many films that will be campaigning for the Academy Award during the fall.
Meanwhile, a host of Bollywood stars have been adding some desi glam to the red carpet as India is the official Country of Honor, a status that ensures the country's presence as Focus Country at the Opening Night of 'Marche du Film' with the spotlight on India, its cinema, its culture and heritage.
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22 Upcoming Fitness creators to look out for in 2022
Now that 2022 has settled in on us, and you have probably broken your New Year’s Resolution, we are here to remind you once again. Make fitness a part of your lifestyle and you will be good to go! We have put together a list of 22 fitness creators on Instagram who we feel you need to check out. LINK