Mad Digest Weekly Updates 04th June - 10th June

Instagram Adds New Option to Pin Posts on Your Profile.

LinkedIn Expands Streamlined ‘Boost’ Ad Option to LinkedIn Events.

LinkedIn initially?launched its ‘Boost’ option last year, providing a simple, quick way to amplify organic posts in the app.

Much like Facebook’s Boost process, the feature aims to simplify ad spend, helping marketers capitalize on early traction to expand their messaging.

As per?LinkedIn:

“With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive content a little boost to quickly expand your audience reach. Thousands of Pages used boosting in the past year to get their content in front of the professionals who matter the most to their businesses.”

Now, you can use the same for your LinkedIn Events.

Google Expands Requirements for Ads Relating to Financial Products and Services.

Google has?announced?an expansion of its rules around ads relating to?financial products and services, in order to provide additional protection from fraud and scams for consumers in more regions.

Google launched the first stage of its new financial services policy roll out in September last year, with providers in the UK required to provide documentation confirming that they’re authorized by the UK Financial Conduct Authority before they can run Google ads.

Now, the same regulations will be expanded to Australia, Singapore and Taiwan, in partnership with their respective local authorities.

"As part of the verification process, financial services advertisers in these markets will need to demonstrate that they are authorized by their relevant financial services regulator, and have completed Google’s advertiser verification program in order to begin promoting their products and services. Advertisers will be able to apply for verification at the end of June, and the policy will go into effect on August 30, 2022. Advertisers that have not completed the new verification process by this date will no longer be allowed to promote financial services.”

LinkedIn Adds New Elements to ‘Creator Mode’ Including Audio Events and New Audience Growth Opportunities

As you can see in this example, LinkedIn audio events are much like Clubhouse or Twitter Spaces, with the capacity to host audio discussions within the app.

Originally only available to a few selected users, LinkedIn is now making the option more broadly accessible – and really, on balance, it does seem like the option could be a better fit on LinkedIn than almost anywhere else.

With the capacity to facilitate professional connection within industry-aligned meetings and discussions, and moving in line with the broader WFH shift, audio sessions within LinkedIn could be a valuable addition - and if your favorite creators in the app start streaming on a regular basis, it could well be worth tuning in to get the latest news and updates in your sector.

LinkedIn’s also adding a new option for Creator Mode participants to?add a link to the top of their LinkedIn profile,?so that audiences can learn more about them and their brand.

As you can see here, the new option will enable you to add a showcase link on your LinkedIn presence, which could help to drive more referral traffic from the app.

LinkedIn’s also looking to help creators build their audience, both on platform and off, with a new way to share a quick link to your LinkedIn profile that can be embedded on websites and blogs, or forwarded in emails.

“With just one click, a person’s audience can instantly follow them on LinkedIn from any of their other platforms, making it easier to discover content on LinkedIn.”

YouTube Launches New Critical Alerts Functionality, Tests Updated Format for Channel Navigation

YouTube’s looking to help creators make more sense of their analytics, with a?new critical alert process?that will tell creators if their Channel performance is dropping in any significant way.

As you can see in this example, YouTube’s adding new alerts that notify creators of audience impacts, and then refer them to info pages on how to address key elements. As per?YouTube:

“There are tons of metrics available,?and we know it can sometimes seem complex?and hard to piece together at times.?We’re running an experiment where we show some creators?a mobile data story card if their viewership is dipping,?and ways to improve.”

Google Launches New ‘Interview Warm-Up’ Tool to Help Job Applicants Improve Their Interview Technique

Google’s looking to help job candidates maximize their career opportunities via a new,?machine-learning powered tool?that enables people to undertake mock job interview questions, with a view to improving their interview performance for the real life application process.

As explained by?Google:

“Interviewing in a new field can be hard, especially if you don’t have access to friends, family or mentors in the field who can help you practice and prepare. That’s why we’ve been collaborating with job seekers to start building a new tool called?Interview Warmup?that lets you practice answering questions selected by industry experts, and uses machine learning to transcribe your answers and help you discover ways to improve.”

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YouTube Launches New Process to Connect Your Mobile Device with Your TV Viewing Experience

Twitter tried to?integrate tweets into the display, in order to capitalize on its leadership as a key destination for live event discussion, while Facebook has also sought to?build new options?that integrate live events and in-app usage.

Maybe, now, YouTube has actually?worked out the best way to do it.

As you can see in the above example, YouTube’s rolling out a new feature that will enable users to?connect their TV viewing experience to their mobile device, so that you can watch content on the big screen, while exploring video comments, recommendations and more from your mobile app.

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Now that 2022 has settled in on us, and you have probably broken your New Year’s Resolution, we are here to remind you once again. Make fitness a part of your lifestyle and you will be good to go! We have put together a list of 22 fitness creators on Instagram who we feel you need to check out LINK