Mad Digest Weekly Update: 8th April- 12th April

What’s Buzzin’

Google collaborating with consent management platforms to improve INP for website

• Sites using consent management platforms might see an improvement in their INP score
• For this, Google is working directly with platforms like Complianz, OneTrust, and Axeptio
• This collaboration has already resulted in much improved INP for numerous sites

LinkedIn’s new shortcut to find collaborative articles that you can contribute to??

• LinkedIn saw an increase of over 270% in the weekly readership of its AI-powered collaborative articles
• To drive more engagement, LinkedIn came up with the new ‘Contribute Expertise’ shortcut
• The option is within its post composer, which links you through to all of the Collaborative Articles

Bing Search tests the removal of cache link from search results

• Microsoft is testing removing the cache link from Bing search results
• This came after Google officially removed cache link from its search results a few months ago
• Although Bing has not officially removed the cache link yet, it may be removed in the near future

Budding Businesses

SingleInterface

• Founded by Tarun Sobhani and Harish Bahl
• Raised $30 Million
• Funded in its first external funding from investors led by Asia Partners
• A hyperlocal marketing & commerce platform that helps its clients across multiple sectors
• Funding to be used for

1. Developing its products
2. Expanding across markets of Southeast Asia and in newer markets such as Japan and Australia

Planys Technologies

• Founded by Vineet Upadhyay, Tanuj Jhunjhunwala, Prabhu Rajagopal, and Krishnan Balasubramanian?
• Raised around $5 million
• Funded in equity investment led by Ashish Kacholia
• A deep-tech startup offering cutting-edge technologies across marine robotics and other areas
• Funding to be used for improving its infrastructure inspection process by leveraging marine robotics, underwater testing, and digital analytics

PlatinumRx

• Founded by? Ashutosh Pandey and Piyush Kumar
• Raised $800K?
• Funded in a seed funding round from IndiaQuotient
• A healthcare startup that aims to redefine the way chronic patients access essential medications
• Funding to be used for

1. Augmenting its warehousing and distribution network
2. Enhancing its presence across the country
3. Increasing product offerings

Havin’ Fun

Snickers calls out hungry brand admins posting strange April Fool’s Day posts with its campaign #FooledByHunger

Burger Kings leveraged the iconic arches to show off their own XXL burgers in today’s edition of Burger King vs McDonald’s

The basketball star Caitlin Clark breaks a wild record and Nike responds with wilder billboards installed in her hometown

Words of Wisdom?

• Social Media Open Graph Tags: Implement Open Graph tags on your website to control how your content appears when shared on social media platforms.
• Avoid Keyword Stuffing: Write content for users, not just search engines. Avoid excessive use of keywords that can make your content sound unnatural.
• Regularly Check for Penalties: Monitor your website for any Google penalties. Tools like Google Search Console can provide insights into potential issues.

What we have to say

What Is White Hat SEO? Understanding Its Significance And Important Techniques

Google announced several search algorithm updates in 2023, which helped us understand a lot about what type of content gets prioritized by Google. As major search engines have clearly stated tactics like keyword stuffing, link spamming, etc, won’t work any longer. You might be wondering what works now? It’s white hat SEO. Instead of tricking search engine algorithms, you need to focus... (Read More)

Understanding Paid Advertising From Scratch: Importance, Benefits, And Strategies

What is the best way to make the world know about your brand? It’s digital marketing, which includes SEO, SMM, PPC, and various other subsets. However, when it comes to the fastest way to build your online presence, nothing beats paid advertising. You just have... (Read More)

Breadcrumb Schema Markup: What Is It & What Are Its SEO Benefits?

You might have already seen breadcrumbs multiple times. These are like trails of text links that show users the path they followed to reach a specific page or how they can go back to higher pages in the site’s hierarchy. Sounds confusing? It’s very similar to how children in earlier... (Read More)

Relax! You're all caught up for the week.

SUBSCRIBE NOW, if you don't want to miss out on next week's updates