Mad Digest Weekly Update 3rd April-7th April

Mad Digest

Your Weekly Insider into the Digital World!?

03/04/2023 - 07/04/2023

Good afternoon, folks! With your weekly news update, we're back!

We'll start with the latest issue of?Mad Digest, where you can discover more about the digital marketing industry. This newsletter is all you need to keep up with important news and trends. We hope you enjoy it, and we would appreciate any feedback.

Future with Funding

Gynoveda

• Objective: Gynoveda is an ayurveda FemTech startup offering content, technology, and Ayurveda medicines to cure disorders such as infertility, PCOS, irregular menstrual cycles, etc. The FemTech startup aims to help women aged 14-45 years cure gynaecological and lifestyle-related disorders such as infertility, PCOS, and irregular menstrual cycles, among other ailments.
• Founder: Rachana Gupta and Vishal Gupta, along with gynaecologist Aarati Patil
• Investors: Wipro Consumer Care - Ventures
• Amount Invested:? $10M
• Investment stage: Series A
• Investment date: 27/03/2023

Magenta Mobility

• Objective: Magenta Mobility is an integrated electric mobility, electric vehicle charging, and technology platform that aims to revolutionize and aggregate the urban freight & transportation segment both for employee transport and last-mile deliveries across the country with its state-of-the-art technology-enabled vehicles.
• Founder: Maxson Lewis
• Investors: BP Ventures And Morgan Stanley India Infrastructure
• Amount Invested:? $22M
• Investment date: 05/04/2023

ZYOD

• Objective: Zyod is a B2B marketplace that provides end-to-end design to delivery solutions to fashion brands with the industry’s fastest turnaround time and lowest MOQs (Minimum Order Quantity).
• Founder: Ritesh Khandelwal and Ankit Jaipuria
• Investors: Lightspeed
• Amount Invested:? $3.5M
• Investment stage: Seed Funding round
• Investment date: 04/04/2023

The Digital Interest

New Bing attracts new Edge users – who then use Google Search

Microsoft Edge users increased thanks to the new Bing Chat. The result: more Google searches from Edge. Irony can be pretty ironic sometimes. People who rushed to download the Microsoft Edge browser to try out the New Bing Chat experience – ironically – ended up using Google Search on Edge, according to new data from enterprise SEO platform BrightEdge.

Meta Retiring its ‘Code Generator’ Authentication Element

As part of a broader update to its user security settings, Meta is retiring its Facebook Code Generator element, which enables users to log in on another device by using a code from, say, their phone to authenticate their secondary session. Facebook is now alerting people who still use Code Generator that it will soon be going away, and that they should switch to another form of two-factor authentication instead. Which most people already have. Code Generator is only functional when you’re already logged in on another device, so it’s not always available, and according to Meta’s Head of Security Policy Nathan Gleicher, it’s also vulnerable to attacks.

Snap Inc. Looks to Improve Diversity and Representation in Partner Content

Snapchat has released new insights into the diversity of content that appears on its Stories page, as part of a broader effort to ensure greater inclusion and representation within its funded content in the app.

Study: 31% of international websites contain hreflang errors

31.02% of websites serving multiple languages have conflicting hreflang directives. Conflicting hreflang can happen when a webpage has various hreflang tags for different languages and geographical targeting. Put simply, more than one URL has been assigned to an individual language or region, sending confusing signals to search engines.

Sip The Tea

LinkedIn Adds Algorithmically Suggested Posts to Boost Engagement

LinkedIn is the latest social media platform to add in algorithmically recommended posts from across its network, expanding the pool of content that it can display to users in-stream, with the addition of new ‘Suggested Posts’, that will be highlighted to you based on your interests. Suggested posts will appear with a ‘Suggested’ label in your feed, with LinkedIn’s algorithm seeking to highlight content that may be of interest, based on your engagement activity.

Instagram Tests New Process to Help Users Engage Over Interests In Common

Instagram’s experimenting with a new discovery element that would enable you to view a collaborative feed of content from accounts you and a friend follow in common, providing another way to enhance engagement. The new ‘discover content together’ option would add a new feed of content that you’ve both interacted with, or from profiles that you both follow, which would then give you another way to connect over mutual interests.

Twitter Unveils New Doge Logo

Twitter icon in the app has been replaced by the Doge character, which is also the symbol for Dogecoin, the meme-based cryptocurrency that Musk has been a big supporter of in the past. Why? No one really knows, though some have speculated that it’s an April Fool’s Day joke, just a couple days late.

FWIW

CARS24 Arabia guest post started ranking in News Section for Used Car Market n UAE

On the Google News Section, for the keyword, ‘used car market in UAE’, our guest blog post has started ranking.

IYKYK

• Dead Link: A hyperlink that is broken and directed to a page that no longer exists. Errors like 404 not found, server errors, 500 errors, 403 forbidden, etc. Dead links can have a negative impact on SEO.
• Dynamic Tags: Various SEO page elements are automatically generated using placeholder tokens to put passable meta tags on all pages of a site quickly. These are used to give pages on a site different titles, meta descriptions, and other SEO elements that are unique for search engines.
• Inbound Link: Links from other websites that direct users to a page on your website. Inbound links are also known as a backlink.

Mad Corner?

Paid Marketing Is Important for Digital Marketing

Can you build a house without a foundation? Sure. Can it withstand storms and support growth? No. And the same goes for your company’s digital marketing strategy. It needs to be in with the times, and also created in a way that can let you and your business be set for growth.

A lot of marketers, in the initial stage, choose to dive right into creating traffic and try this method to be able to generate leads. But that’s like building walls and installing doors before you take the time to lay a proper foundation for your house.

Read more.....

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