Mad Digest Weekly Update: 29th April- 3rd May

What’s Buzzin’

Open AI will show real-time content and links in response to user queries

• Open AI is enhancing ChatGPT to show real-time content with links in response to user queries
• It may have some good implications for publishers and their site’s SEO
• This is a part of Open AI’s content licensing deal

Google Ads will automatically pause low-performing keywords

• Starting from June, Google Ads will automatically pause inactive keywords
• Keywords that haven’t generated impressions in over a year will be considered inactive
• Advertisers can unpause the paused keywords if they want

LinkedIn officially launches its new in-stream games

• LinkedIn is launching 3 games to begin with: Queens, Crossclimb, and Pinpoint.
• These games are designed to give users a break from their hectic workday
• With this, LinkedIn also aims to increase its in-app engagement

Budding Businesses

CHARGE ZONE

• Founded by Kartikey Hariyani
• Raised $19 Million
• Funded by a UK development finance institution and British International Investment
• A tech-driven EV Charging infrastructure startup specializing in B2B and B2C charging services.
• Funding to be used for expanding its high-speed charging network for electric vehicles across main cities in India

Reelo

• Founded by Prit Sanghvi and Parin Sanghvi
• Raised around $1 million
• Funded by Gokul Rajaram, the Silicon Valley-based angel investor
• A customer loyalty and marketing startup that offers a suite of marketing tools designed for small and mid-sized businesses
• Funding to be used for

1. Ramping up hiring across all departments
2. Expanding its footprint in current and new global markets

Accacia

• Founded by Annu Talreja, Jagmohan Gaarg, and Piyush Chitkara
• Raised $6.5 million
• Funded in a pre-Series A funding round led by Illuminate Financial
• An AI-enabled SaaS decarbonization platform helping real estate and infrastructure companies track and reduce carbon emissions
• Funding to be used for undisclosed purposes

Havin’ Fun

Coca-Cola encourages recycling by crushing its own logo

Maybelline’s CGI Ad makes people double-check and ask themselves - “Wait, Is that Real?”

Jindal Steel leveraging powerful imagery to position itself as the ‘Steel of India’: This film from their campaign might give you goosebumps

Words of Wisdom?

• On-Page Optimization: Optimize title tags, meta descriptions, and headers for your target keywords. Ensure your content is well-structured with proper headings and subheadings.
• Mobile Optimization: Make sure your website is mobile-friendly, as Google considers mobile usability for rankings.
• Page Speed: Improve your website's loading speed for better user experience and search engine rankings. Use tools like Google PageSpeed Insights to identify and fix speed issues.

What we have to say

Building Brand On Social Media: Effective Influencer Marketing Strategies

There are over 4.8 billion active users of social media across the globe. This data itself is sufficient to understand the marketing potential that social media holds today. There is no better platform than social media to reach a global audience in minimal time and with minimal...(Read More)

Email Marketing: The Easiest Way To Grow Your Business In 2024

We are already three months into 2024 and the continuously evolving digital marketing landscape isn’t unknown to anyone. When it comes to the most cost-effective online marketing strategies , email marketing cannot be overlooked. Email marketing refers to a marketing... (Read More)

Programmatic SEO: Here’s Everything You Need To Know

In today’s highly competitive world, you cannot rank your website just by writing blog posts around each specific keyword, especially when you offer thousands of products or services or target thousands of locations with your services. It requires a different strategy and programmatic...(Read More)

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