What’s Buzzin’
Google’s March 2024 spam update has finally rolled out completely
- The spam update took 15 days to completely roll while the core update is still rolling
- It involved 3 new policies, including scaled content abuse, site reputation abuse, and expired domain abuse
- Site reputation abuse will come into effect in or after May while the other two are already in effect
Google announces new ad placement partnership with Disney as it expands ad platforms
- Google has announced an integration with DRAX (Disney Real-Time Ad Exchange)
- Users of Google’s Display & Video 360 can now expand their campaigns to appear on Disney properties
- With this partnership, Disney aims to empower advertisers to transact with flexibility and freedom
Instagram introduces ads with promo codes to encourage online purchase activity
- “Ads with promo codes” are now available on Instagram for businesses all over the world
- Brands can attract potential customers through the promo code, which is auto-applied during the checkout process
- The option was already available on Facebook and Meta says that it resulted in a 10.1% median increase in conversions for advertisers
Budding Businesses
- Founded by Rohit Toshniwal, Akash Keshav, Hemant Joshi, and Ravi Singhal
- Raised $3 million
- Funded in a fresh funding round led by Leo Capital
- A carbon emission management platform offering its end-to-end software tool to businesses
- Funding to be used for? Acquiring talent for developing AI models focusing on climate issues Expanding the network of partners
- Founded by Ashish Jhina and S. Karthik Venkateswara?
- Raised $18.2 million
- Funded in a Series C3 round led by Artal Asia Pte. Ltd
- A B2B marketplace and retail platform for food and grocery
- Funding to be used for scaling its suite of GTM products and services for new brands
- Founded by Prashant Pitti
- Raised $10 million
- Funded in a funding round co-led by Blume Ventures and Omnivore
- An MSMEs-focused lending platform that supports businesses to invest in new technologies
- Funding to be used for The expansion of its operations Improving its technology stack Recruiting new talent
Havin’ Fun
What we have to say
Your Ultimate SEO Guide In 2024: From Basics To Advanced Strategies
In this digital era, we are very much dependent on Google and other search engines that we directly start by asking them whenever we have a query or doubt. While this has made information easily accessible for users, it has also opened many doors of opportunities for businesses. As per studies, Google...(Read More)
Enterprise SEO: The Ultimate Guide You Need
SEO has undergone various changes and transitions in the last few years. These transitions further contributed to what SEO is today. With growing SEO, huge enterprises... (Read More)
10 SaaS SEO Mistakes To Avoid
With the growing number of Saas businesses, it is expected that by the year 2025, 85% of businesses will be running on Saas based platforms. However, owning.. (Read More)
Words of Wisdom?
- Quality Outbound Links: Include relevant outbound links to authoritative sources, as this can contribute to your website's credibility.
- Build a Strong Brand: Develop a strong brand presence, as brand signals are becoming increasingly important in search algorithms.
- User Reviews and Testimonials: Encourage and showcase user reviews and testimonials, especially on local business pages, to build credibility and trust.
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