Mad Digest Weekly Update 18th December-22nd December

What’s Buzzin’

WordPress shares notable improvements in CWV (Core Web Vitals) in 2023

• Metrics like LCP, CLS, FID, and TTFB have improved significantly
• The CWV passing rate has increased by 8.13% for mobile and 8.25% for desktop
• WordPress CWV passing rate exceeded non-WordPress sites

‘Threads’ on the next stage of testing for its API

• Taking a different approach to app development
• Avoiding the usual pathway of amplifying engaging posts based on raw metrics
• Trending topics and hashtags to not be added as we know them

GEO framework introduced in the new research

• Generative Engine Optimization described as a novel paradigm to aid content creators
• 9 optimization techniques tested across 10,000 search queries
• GEO could help smaller websites that rank lower in SERPs

Budding Businesses

PlasmaGen BioSciences (P) Ltd

• Founded by Vinod Nahar
• Raised $27 million
• Funding by UK-based Artian Investments and other investors
• A biopharmaceutical firm focused on blood plasma-derived pharmaceutical products
• Funding to be used for Expanding its presence globally Developing products Funding working capital requirements

Exponent Energy

• Founded by Arun Vinayak and Sanjay Byalal
• Raised $26.4 million
• Funding round led by Eight Roads Ventures
• Building rapid chargers and batteries for EVs
• Funding to be used for Scaling its presence to 5 new cities Expanding its offering in the electric three-wheeler space Entering the intercity e-bus segment

QNu Labs

• Founded by Sunil Gupta and Srinivasa Rao Aluri
• Raised $6.5 million
• Funded in pre-Series A1 round
• A cybersecurity platform offering the security of data on the internet
• Funding to be used for? Product development Expanding across geographies Hiring new talent

Havin’ Fun

Deepika Padukone as the new global brand ambassador of Bisleri

MS Copilot now allows users to create AI-generated songs

The personalized Nirvana ION campaign by boAt lifestyle

What we have to say

Future Of SEO In 2024: 8 Critical SEO Trends To Know

SEO is no longer just about the keywords and content length. Search engines like Google are shifting towards a more advanced and user-centric approach. User experience...(Read More)

What Is Local SEO And 7 Ways To Improve Your Site Visibility

Local SEO requires a different approach from the general organic SEO. If you have an offline store or any other business, the best way to reach out to maximum potential...(Read More)

Affiliate Marketing: A Guide For You To Follow

A lot of people these days are talking about making a passive income using affiliate marketing. You can find a lot of videos and affiliate marketing blogs that help...(Read More)

Words of Wisdom?

Quality Content: Create high-quality, relevant content that caters to users' needs. Engaging, informative, and unique content often performs well.

Keywords: Conduct keyword research to understand what terms your audience is using. Incorporate these keywords naturally into your content, headings, and metadata.

Optimized Metadata: Write compelling titles and meta descriptions using relevant keywords. This helps search engines understand your content's context.

Relax! You're all caught up for the week.

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