Mad Digest Weekly Update: 16th September- 20th September

What’s Buzzin’?

Google is rolling out new Performance Max updates?

• With these updates, Google Ads aims to provide users with deeper insights and more efficient tools to the users.?

• It includes creative reporting updates, target pacing insights, impression share reporting and streamlines performance insights.?

• Apart from asset reporting, all the other updates are available to the users now.?

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Google's AI-powered ad image editing is now expanded to search

• Google has expanded its AI image editing feature to search, app, display, and demand gen campaigns?

• The generated images are stored for 14 days and then removed.?

• Google has also announced that the AI ad creative capabilities will be available in six new languages soon.?

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YouTube is expanding its auto-dubbing feature to more creators and languages?

• This feature will allow creators to enable audio translation for their content?

• With this, YouTube aims to help creators reach wider audiences?

• It is one of the features from YouTube’s range of new AI expansions?

Budding Businesses?

RENéE Cosmetics

• Founded by Aashka Goradia, Ashutosh Valani, and Priyanka Shah?

• Raised $11.99 million?

• Funded in a Series B funding round?

• An Indian makeup brand offering high quality, cruelty-free and FDA-approved innovative products.?

• Funding to be used for?expanding offline business?

?

GOAT Brand Labs

• Founded by Rishi Vasudev and Rameswar Misra?

• Raised $20.9 million?

• Funded in a Venture – Series round?

• A Bengaluru-based company that invests in digitally native brands in the lifestyle space?

• Funding to be used for?Growth?expanding business in quick commerce, exports, and offline stores.

iVP Semiconductor

• Founded by Raja Manickam?

• Raised $5 milion?

• Funded in a seed funding round?

• A fabless semiconductor startup dedicated to serving the Indian market with unparalleled focus and innovation?

• Funding to be used for?Supporting its expansion efforts?

Havin’ Fun?

?Belgo, a local brewery brand in Vietnam, chose this innovative way to make people try its expensive beer, accepting cheap beer as a currency?

?VISA, the card network, comes up with this simple yet sassy message for marketing?

McDonalds’s turns bus shelters into playful swings under this amazing outdoor campaign?

Words of Wisdom??

• Mobile Optimization is Key: Ensure your website is fully optimized for mobile devices. With mobile traffic surpassing desktop, a mobile-friendly design is crucial for both user experience and SEO rankings.?

• Use Schema Markup: Implement schema markup (structured data) to help search engines better understand your content and improve the chances of appearing in rich snippets, which can boost CTR.?

• Focus on User Experience (UX): A good UX leads to longer on-site time, lower bounce rates, and higher engagement—all of which are positive signals to search engines.?

What we have to say??

Top Shopify SEO Strategies to Increase Organic Traffic and Sales

As more people have their own startups now, the popularity of online stores is rapidly increasing. More and more businesses are launching their business online and building e-commerce websites to expand their business nationally or globally. With this, the number of...(Read More)

A Look at The History of Google: The Most Popular Search Engine

Archie was among the first effective web-based search engines that was launched in 1990. This was when internet searches started becoming popular. Its launch was then followed by the evolution of simpler and more powerful search engines, including Yahoo, Excite, Infoseek,... (Read More)

Breadcrumb Schema Markup: What Is It & What Are Its SEO Benefits?

You might have already seen breadcrumbs multiple times. These are like trails of text links that show users the path they followed to reach a specific page or how they can go back to higher pages in the site’s hierarchy. Sounds confusing? It’s very similar to how children in earlier times used... (Read More)

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