Mad Digest- October (21 October – 25 October)

What’s Buzzin’?

YouTube analytics adds new feature – real-time format filtering

• YouTube has now separated real-time views by shorts, long-form, and live content?

• This will allow creators to track real-time performance as they can see which format drives immediate traffic?

• This new update will help creators optimize multi-format content strategies.?

Google updates search documentation with new URL parameter best practices

• The new guidelines recommend using "=" and "&" for URL parameters?

• Google says that parameters like commas and colons must be avoided?

• Though this doesn’t impact rankings directly, it can help prevent crawling and indexing issues?

Google is testing video-enabled shopping ads in search results

• Google is testing new video functionality in Google shopping ads to improve user engagement?

• A similar feature was tested in 2018 as well?

• There is no clarity as of now on whether Google will roll out this feature broadly or not?

Budding Businesses?

Miko

• Founded by Chintan Raikar, Prashant Iyengar, Sneh Vaswani

• Raised $2.5 million?

• Funded in series C funding round?

• An advanced consumer robotics innovation lab passionate about bringing the best of technology to young learners everywhere?

• Funding to be used for undisclosed purposes?

Clean Electric

• Founded by Akash Gupta and Abhinav Roy?

• Raised $5.7 million?

• Funded in a series A funding round led by Info Edge Ventures and others?

• A Pune-based startup developing fast-charging battery technology for electric vehicles?

• Funding to be used for??

• expanding research and development?

• growing sales and operations teams?

• creating new products?

plutosONE

• Founded by ROHIT MAHAJAN and Rajjat Gulati?

• Raised $2 million?

• Funded in a seed funding round?

• A Fintech platform that provides payment platforms to online consumers?

• Funding to be used for??

• supporting the expansion of the BBPS network?

Havin’ Fun?

Halloween special: McDonald’s surprises customers with next-level creativity with packaging bags that look like burgers when folded but scary when you unfold them

HP India’s campaign ‘Umeed ka Diya’ launched in 2018 remains powerful enough, encouraging everyone to support local artisans and vendors during Diwali?

Burger King’s Halloween prank: BK dresses up as McDonald’s trolling their competitors

Words of Wisdom

• Improve Page Load Speed: A fast-loading website enhances user experience and reduces bounce rates. Optimize images, leverage browser caching, and minimize CSS and JavaScript files to improve load times.?

• Utilize Internal Linking: Link related content within your website to enhance navigation and provide additional value to users. Internal links help search engines understand the site structure and distribute page authority.?

• Optimize for Mobile Devices: Ensure your website is fully optimized for mobile devices. With mobile traffic surpassing desktop, a mobile-friendly design is crucial for both user experience and SEO rankings.

What we have to say?

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