Mad Digest- November (4 November – 8 November)

What’s Buzzin’?

Google is rolling out new brand guidelines, allowing for new brand customization options

• Brands can now customize features, such as brand colors, logos, fonts, and names.?

• This will help businesses ensure a consistent branding across all Google ads spaces?

• The feature is only available to selected accounts and will be rolled out to more users soon?

Google has updated its crawl budget best practices: every website owner must check these

• The update is mainly for websites having over 10,000 pages or websites facing indexing issues?

• Large websites should ensure that the mobile versions have all desktop links?

• This update is all about maintain link structure consistency across mobile and desktop for better crawl budget optimization?

Instagram has expanded post boosting, now more post types can be included in it

• Earlier, some post types were ineligible for post boosting due to limitations in Meta’s system?

• Now, the app allows boosting for a wider range of posts?

• As of now, it’s not entirely clear which posts would be eligible and which not.?

Budding Businesses?

ClayCo. Cosmetics Private Limited

• Founded by Niharika Jhunjhunwala

• Raised $1.9 million?

• Funded by Unilever Ventures?in series A funding round?

• A cosmetics brands that distinguishes itself in the beauty market by blending ancient beauty rituals with modern science?

• Funding to be used for?

• launching a Moroccan-inspired body care range?

• intensifying its customer engagement initiatives?

• Driving?research and innovation?

• strengthening its marketing strategies to attract a wider audience?

IG Drones

• Founded by Bodhisattwa Sanghapriya?

• Raised $1 million?

• Funded in a seed funding round led by India Accelerator?

• A leading Drone Technology Company specialized in manufacturing and R & D of Drones specialized in defense and other industry applications?

• Funding to be used for??

• advance research and development?

Troo.Good

• Founded by Raju Bhupati

• Raised $8.59 million?

• Funded in Series B funding round led by Puro Wellness?

• A millet-snacking brand providing a wide range of nutritious food products at affordable prices?

• Funding to be used for??

• enhancing infrastructure, distribution, and product innovation?

Havin’ Fun?

Calm, a medication app, found the best way to stand out in the chaos of the US market, providing people with 30 seconds of peace with its ad space

After seeing a lot of Mc Donald’s vs Burger King, we finally got to see something between Pizza Hut and Dominoes, Pizza Hut sponsored a Dominoes event?and used it for marketing with clever copywriting?

Flipkart Minutes effectively captured attention with its creative billboard, showcasing distinct and creative messages for Diwali and Halloween: Be it ‘Diwali ka Laddu’ or ‘Halloween ka Kaddu,’ Flipkart has it all?

Words of Wisdom??

• Build a Strong Brand: Develop a strong brand presence, as brand signals are becoming increasingly important in search algorithms.?

• User Reviews and Testimonials: Encourage and showcase user reviews and testimonials, especially on local business pages, to build credibility and trust.?

• Site Architecture: Ensure a logical and organized site structure, making it easy for both users and search engines to navigate.?

What we have to say?

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