Mad Digest- November (18 November – 22 November)

What’s Buzzing?

The presence of Google AI overviews increased by 700%, showing a massive surge in travel queries

• Now 30% of travel-related queries show AI overviews, which is a significant increase in October compared to September month?

• Volatility of AI Overviews decreased by 42% compared to September?

• This is something that travel-related businesses need to pay attention to?

Google may have to sell Chrome Browser; DOJ demands it to break search monopoly

• DOJ (Department of Justice) demand Google to divest Chrome and possibly Android operating system?

• With this, DOJ is trying to address the company’s alleged monopoly in online search?

• Google calls it a “radical interventionist agenda” that would harm innovation?

X shares some new insights into holiday shopping engagement in the app?

• The app has provided a range of notes as to how its audience shops?

• The demographic split of its audience leans more towards males aged 25-34 at present?

• For those running holiday campaigns on X, it could be worth activating your push now to capitalize on rising interest?

Budding Businesses?

Furnishka

• Founded by Ganesh Pawar

• Raised $3.2 million?

• Funded in a pre-series A funding round led by India Quotient?

• An e-commerce platform specialized in the home furnishing products?

• Funding to be used for?

• Enhancing product development?

• Strengthening manufacturing?

• Expanding geographically?

str8bat

• Founded by Gagan Daga , Rahul Nagar, and Madhusudan R?

• Raised $3 million?

• Funded in a series A funding round??

• A sports technology company that has developed a platform for real time data analytics for athletes?

• Funding to be used for??

• Accelerating its product development?

• Introducing new lines of sports performance technology?

• Expanding its geographic footprint??

Secret Alchemist

• Founded by Ankita Thadani , Akash Valia, and Samantha Prabhu?

• Raised $500K?

• Funded in a seed funding round?

• A wellness and self-care startup specialized in metamorphic Clinical Aromatherapy?

• Funding to be used for??

• ramping up their marketing efforts?

• increasing brand presence, customer reach and awareness

Havin’ Fun?

While consumers show mixed reactions to Jaguar’s new logo, the brand ‘Nothing’ does something that is super clever, setting its X bio as ‘Copy Jaguar’

Nike motivates runners participating in the New York Marathon with its billboards all across the streets?

Here's how brands celebrated Men's Day in their own styles?

Words of Wisdom?

• Utilize Internal Linking: Link related content within your website to enhance navigation and provide additional value to users. Internal links help search engines understand the site structure and distribute page authority.?

• Mobile Optimization is Key: Ensure your website is fully optimized for mobile devices. With mobile traffic surpassing desktop, a mobile-friendly design is crucial for both user experience and SEO rankings.?

• Use Schema Markup: Implement schema markup (structured data) to help search engines better understand your content and improve the chances of appearing in rich snippets, which can boost CTR.?

What we have to say?

Google Analytics data delayed or missed from November 13th?

If you have checked Google Analytics in the past few days, you might have noticed that there is no proper data from November 13th. It seems to be an issue with GA4. Read on to know what’s the issue and what Google says about it...(Read more )

10 Black Friday SEO strategies for 2024?

We are just 10 days away from Black Friday and it’s high time for e-commerce website owners to focus on Black Friday SEO strategies to make the most of their sales campaigns. Continue reading for some effective Black Friday SEO strategies for 2024!..(Read more )

Choosing the right digital marketing agency in India for your business?

Choosing the right digital marketing agency in India for your business can be a challenging process. But with a clear idea of your requirements and some essential considerations, you can make the right decision. Let’s dive deeper into it through this blog!..(Read more )

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