Mad Digest- November (11 November – 15 November)

What’s Buzzing?

Google is rolling out the November 2024 core update?

• Google has started rolling out yet another major core update to improve the quality of search results?

• This update focuses on prioritizing website that have genuinely helpful content?

• As per Google, sites that were previously impacted should not expect any major recovery from this update?

YouTube expands shorts monetization with new ad control options and other features

• This update allows advertisers to run campaigns exclusively on shorts feeds??

• New interactive stickers and animated ads will be added by the year end to enhance advertising options?

• YouTube is also introducing new measurement capabilities, including third-party sales lift measurement for Shorts ads?

Snapchat adds new safety features to the app?

• Continuing its effort to make the app more secure for the audiences, Snapchat adds new safety features to the Snap map.?

• One can now request real time location sharing. This feature will help parents track the real time location of their teens?

• This safety feature makes Snapchat a more valued connective app?

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Budding Businesses?

BASIC Home Loan

• Founded by Atul Monga , Kalyan Josyula and Pranav Khattar?

• Raised $10.6 million?

• Funded in a Series B funding round?

• A fintech startup working on digitizing home loans and increasing affordable loan penetration for middle and low-income households?

• Funding to be used for?

• expanding its market presence?

• building its own lending book?

• enhancing its technological capabilities?

Oncare

• Founded by Deepak Kumar and Amar Sneh?

• Raised $1 million?

• Funded in a seed funding round??

• A cancer care startup that aims to revolutionize India’s cancer care landscape by partnering with 50-100-bed hospitals?

• Funding to be used for??

• Building accessible cancer care facilities across India?

• reducing cancer treatment costs??

Lissun

• Founded by Krishna Veer Singh and Tarun Gupta?

• Raised $2.4 million?

• Funded in a seed funding round?

• A healthcare startup offering specialized support for a range of mental health needs like stress, anxiety, and more.?

• Funding to be used for??

• expanding its network of centers?

• enhancing technological infrastructure??

• broadening its range of service offerings?

Havin’ Fun?

Here is how Rhode successfully turned negative customer experience into a positive one, resulting in happy customers and a number of social media posts?

Samsung is just on another level of marketing: turning a street of London into ‘fold Street’

Let’s have a look at how different brands celebrated Children’s Day

Words of Wisdom??

• Page speed: Optimize your website's page speed so that pages load within two seconds or less.??

• Content quality: Create relevant and engaging content that builds trust and provides a positive user experience.??

• Title tags: Optimize your title tags regularly to improve click-through rates and increase website traffic.?

Google releases November 2024 Core Update?

The Google November 2024 Core Update is now rolling out, affecting search rankings as Google refines its algorithm to improve content relevance and quality. Website rankings may fluctuate during this period, with full effects visible in a few weeks. Google recommends focusing on high-quality, user-focused content to adapt to the changes..(Read more)

How to Use AI SEO to Improve Your Website?

Google and search engines have come a long way since they first came into existence. Earlier, it was easy to manipulate search engines using techniques like keyword stuffing, irrelevant backlinking, etc, but these tactics do not work any more..(Read more)

Boosting Your Digital Transformation with MadHawks and CDAP?

In today’s digital age, be it a small or medium sized business, all are required to mark their presences on the digital platforms. Embracing different digital technologies are required to help your business reach new heights and survive in the cut throat competition for the audience’s attention span...(Read more)

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