Mad Digest- June (8 July - 12 July)

What’s Buzzin’

1. Google Search Console Experience a Bug Causing Delays in Updation of Performance Reports

• GSC is facing a bug due to which search performance data is not been updated since June 29th
• Google acknowledged the issue but there is no information about when the issue will be resolved
• With this, website owners are unable to access timely data and make informed decisions

2. Google has paused the opioid painkiller policy update due to implementation challenges

• If launched, the update would have allowed advertisers to discuss opioid painkillers without selling them
• The update was originally set for June but has now been paused by Google
• Google has said that it is indefinitely pausing the update due to implementation difficulties

3. X Claims an increase in the number of users and engagement on the app

• As per X’s latest data, the app is seeing over 570 million active monthly users, 361.9 billion daily user seconds
• Video views are also up by 45%, which makes 8.3 billion views per day
• The number has still not hit 600 million, which Elon Musk claimed in May, but it is very close to that.

Budding Businesses

1. House of Biryani

• Founded by Mikhail Shahani and Mohammed Bhol
• Raised $2 million
• Funded in a new funding round led by a family office from the Middle East called Al Siraj Holdings
• A quick service restaurant chain having 12 kitchens between Mumbai and Delhi?
• Funding to be used for increasing the number of outlets to 30

2.? Dezerv?

• Founded by Vaibhav Porwal, Sandeep Jethwani, and Sahil Contractor
• Raised $32 million
• Funded in a Series B funding round led by Premji Invest.
• A wealth tech platform that provides portfolio management services to top-salaried and business individuals
• Funding to be used for

• Business growth
• Strengthening its financial position

3.? Care.fi

• Founded by Sidak Singh and Vikrant Agarwal
• Raised $2.6 million
• Funded in debt capital from Trifecta Capitaland UC Inclusive Credit
• A fintech company offering smart financing solutions to hospitals, doctors, and allied suppliers
• Funding to be used for

• Scaling its book size
• enhancing the business
• strengthening the team size

Havin’ Fun

1. Rhode is everywhere across New York City: The brand giving real marketing goals

2. As Rishi Sunak loses the elections, Ryanair takes up the opportunity for moment marketing

3. Here’s How Zomato celebrated its 16th birthday with the iconic local-style newspaper ad

What we have to say

GSC bug causes delay in performance reports

(GSC users are facing delays in accessing performance data. It seems to be a bug at the end of the Google Search Console. The last updated data is from 29th June for most of the users and even from 28th June for some. Let us discuss this.......)

Understanding three pillars of SEO

(Search engines like Google rank websites based on their SEO performance, which is determined by three key pillars of SEO: Authority, Relevance, and Experience. Continue reading to understand these SEO pillars in further detail)

Here’s How You Can Rank in Google’s Generative AI Search

(Since the launch of Google’s Generative AI search, the way we look at SEO has changed. It has not only made search better for users but has also brought new SEO opportunities for website owners. Let us discuss how you can rank in Google’s Generative AI search results and improve your site’s visibility.)

Words of Wisdom?????????????????

(SEO tips by our SEO experts)

• Use Advanced Analytics: Utilize tools like Google Analytics and Google Search Console to track your performance, understand user behavior, and identify areas for improvement. Advanced tools like SEMrush, Ahrefs, and Moz can provide deeper insights into your SEO strategy.
• Optimize for Multiple Search Engines: While Google dominates the search market, don’t neglect other search engines like Bing, Yahoo, and DuckDuckGo. Optimize your site to rank well across multiple platforms.
• Content Clusters and Pillar Pages: Organize your content into clusters around a central pillar page. This helps to create a thematic organization and improves site structure, making it easier for search engines to understand your content.

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