Mad Digest- June (17 June - 21 June)

What’s Buzzin’

1. Meta introduces new AI chatbots and business messaging tools

• Meta introduces new AI chatbots on Messenger that businesses can use to converse with customers and enhance their customer service
• A new paid marketing messages feature has also been introduced on Messenger, which is very similar to marketing messages on WhatsApp
• Meta has also unveiled a new Threads API that allows creators and brands to publish posts, engage with comments, and access insights across the app

2. Google Ads to Phase Out Card Payments for High-Spending Advertisers

• Google is notifying advertisers about transitioning from debit or credit card payments to bank-based payment options
• Advertisers are advised to make this transition before July 31 to avoid suspension of their accounts
• The impacted advertisers will either be able to make payment via direct auto debit or monthly invoicing

3. Google Analytics has added new user conversion rate metrics

• Google recently updated its analytics platform and added two new metrics to measure user conversion rates
• The newly added metrics are “User Key Event Rate” and “Session Key Event Rate”
• These metrics will help marketers optimize their marketing channels for better user experience

Budding Businesses

1. POP - https://popclub.co/ ?

• Founded by Bhargav Errangi
• Raised $2.4 million
• Funded in seed funding rounds led by India Quotient and some angel investors?
• A FinTech startup that intends to create a network of e-commerce users that constitutes GenZ and late millennials on the back of POPcoins
• Funding to be used for expediting the implementation of various initiatives

Bhargav Errangi

2.? The Pant Project? - https://pantproject.com/ ?

• Founded by Dhruv Toshniwal and Udit Toshniwal
• Raised $4.25 million
• Funded in a Series A funding round led by Sorin Investments
• A D2C fashion brand that offers custom-made pants for all Indian body sizes.
• Funding to be used for

• Growing the team
• Improving tech capabilities
• Increasing brand awareness
• Improving retail store presence

Dhruv Toshniwal

3.? GreyLabs AI - https://www.greylabs.ai/ ?

• Founded by Aman Goel and Harshita Srivastava
• Raised $1.5 million
• Funded in a seed round led by Matrix Partners India
• A speech analytics platform that helps enterprises extract insights from the organization’s unstructured data
• Funding to be used for undisclosed purposes

Aman Goel

Havin’ Fun

1. Looking back at the powerful campaign #UnplasticIndia launched by The Times of India on World Environment Day 2023 as it gets shortlisted for Cannes Lions 2024

2. UNIQLO promotes its new collection in a quite clever way by getting people to hug their family and friends

3. Father’s Day 2024 Special: Tanishq’s ode to fathers who are raising daughters, fathers who are raised by daughters!

What we have to say

(Read along for more information)

Top Graphic Design Software Tools in 2024

Your Step-by-Step Guide to Generating Leads from LinkedIn

Understanding the Difference Between UI and UX Design

Words of Wisdom?????????????????

(SEO tips by our SEO experts)

• URL Structure: Use clean and descriptive URLs that include keywords. Avoid using special characters or numbers.
• Internal Linking: Link to other relevant pages on your site to improve navigation and distribute link equity. Use descriptive anchor text for internal links.
• Image Optimization: Use descriptive file names and alt text for images. Compress images to improve page load speed.

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