Mad Digest- June (10 June - 14 June)

What’s Buzzin’

1. Google launches ‘Accelerate with Google,’ which is a new educational hub with customized resources for advertisers

(https://searchengineland.com/accelerate-with-google-launch-443029)

• ‘Accelerate with Google’ has been launched as a part of Google’s “Summer of AI Essentials” program
• It will give advertisers a central point to stay updated with AI functionalities they can access
• With this, Google aims to equip marketers with the best resources to drive customer connection and make informed decisions using AI

2. X introduces new advanced analytics features for X premium users

(https://www.socialmediatoday.com/news/x-launches-advanced-analytics-for-x-premium-subscribers/71895)

• X has recently improved its profile analytics element
• The premium subscribers of X can now see more detailed insights into their performance
• The new analytics is built around a big bar chart that users can change to display and highlight specific elements

3. LinkedIn has rolled out new newsletter tools

(https://www.searchenginejournal.com/linkedin-rolls-out-new-newsletter-tools/519572/)

• LinkedIn is introducing various new features for users who publish their newsletters on the platform
• This is because the number of people publishing newsletters on LinkedIn has increased by 59% in the past year
• The new features include a new way to view comments, tools to add custom cover images, and more.

Budding Businesses

1. CHOSEN - https://chosenstore.in/?

• Founded by Dr. Renita Rajan
• Raised $1.2 million
• Funded in seed round from friends and family?
• A skincare startup focused majorly on developing innovative skincare products through patents and technology formulations
• Funding to be used for

• growing its headcount?
• enhancing its supply chain transformation capabilities

Renita Rajan

2.? Arthan Finance? - https://arthan.finance/?

• Founded by Kunal Mehta and Pravash Dash
• Raised around $5.9 million
• Funded from investors such as Incofin India Progress Fund and the Michael and Susan Dell Foundation
• A NBFC specializing in loans for self-employed nano and micro-entrepreneurs
• Funding to be used for

• boosting the firm’s expansion and technological progress
• growing its Assets Under Management (AUM)
• expanding its geographical footprint
• investing in advanced AI and ML tools

Kunal Mehta

3.? Battery Smart - https://www.batterysmart.in/?

• Founded by Pulkit Khurana and Siddharth Sikka
• Raised $65 million
• Funded in Series B funding round led by LeapFrog Investments
• A battery tech startup building India’s largest network of battery-swapping stations
• Funding to be used for?

• scaling its battery-swapping network across the country
• driving more electric mobility adoption

Pulkit Khurana

Havin’ Fun

1. Here’s how Heinz spreads the message of being the thickest ketchup in the market: a brave and smart way of marketing

2. McDonald’s replaces its iconic smile with a message on the Happy Meal boxes to encourage children to open up about their mental health

3. Whisper launches a campaign to spread awareness about early periods and their impact on girls’ education

What we have to say

(Read along for more information)

• Google will no longer index sites that do not work on mobile devices
• How to Improve Your Website’s SEO for Better Online Presence
• Your Guide to Establishing a Career in Digital Marketing

Words of Wisdom?????????????????

(SEO tips by our SEO experts)

• Regular SEO Audits: Conduct regular SEO audits to identify and fix any issues affecting your website's performance
• Quality Outbound Links: Include relevant outbound links to authoritative sources, as this can contribute to your website's credibility.
• Build a Strong Brand: Develop a strong brand presence, as brand signals are becoming increasingly important in search algorithms.

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