Mad Digest- July (22 July - 26 July)

What’s Buzzin’

1. Google abandons the plan to kill third-party cookies in Chrome

• Google will not phase out 3rd party cookies in Chrome as it previously planned
• Instead, a new ‘experience’ will be launched by Google Chrome, allowing users to make more informed choices regarding their browsing privacy
• It seems like an effort by Google to maintain a balance between users’ privacy concerns and the requirements of the ad industry.

2. Microsoft has confirmed that Reddit blocked Bing Search

• Reddit has updated its robots.txt file to prevent Bing and a few other search engines from crawling its site
• The updated robots.txt file was implemented by Reddit on July 1, 2024
• However, Reddit has not prevented Google from crawling its site, unlike what many people may have thought

3. X introduces some new ways to use its AI Chatbot ‘Grok’

• X premium subscribers can now ask Grok about any term by highlighting it in the app
• Also, the profile analysis option is now available to the premium users (only on desktop as of now)
• Grok is only available to premium and premium+ subscribers, and not to the non-paying users of X

Budding Businesses

1. Lifetime Health

• Founded by Konstantin Riabtsev, Michail Vorobiev, and Nabil Ahmed
• Raised $1.5 million
• Funded in a seed funding round led by US-based venture capital firm The Garage Syndicate?
• A digital platform for hospital-at-home care providing phlebotomy services, diagnostic tools, nursing care, and much more all in one app
• Funding to be used for deploying toward further development

2.? Stable Money?

• Founded by Saurabh Jain and Harish Reddy
• Raised around $15 million
• Funded in a new round from RTP Capital, Lightspeed India, and Matrix Partner
• A Wealthtech startup building a fixed-return investment platform to provide financial consultation services to investors
• Funding to be used for undisclosed purposes

3.? Umwelt.AI

• Founded by Vishal Chopra
• Raised $125K
• Funded in a seed funding round backed by Upekkha
• An HR technology platform providing people analytics and employee experience solution that goes beyond traditional HR approaches
• Funding to be used for

• expanding its global footprint
• delivering impactful solutions to organizations?

Havin’ Fun

1. #LoveAndLotte Trending: Lotte Choco Pie uses creative wordplay across billboards in Delhi and Chennai

2. IKEA being more creative with every campaign: The brand chose a clever to highlight the affordability of its products

3. Samsung transforms East London into 'Fold Town': A creative way to launch the new Galaxy Z Flip 6 and Z Fold 6 phones

What we have to say

(Read along for more information)

• Google Now Allows Merchants to Set Their Shipping and Return Information on Search Console

Recently on July 11, 2024, Google announced that it has added a new feature to the Google Search Console, allowing merchants to directly add shipping and return information. Let us have a look at further details on this.

• Here’s How You Can Rank in Google’s Generative AI Search

Since the launch of Google’s Generative AI search, the way we look at SEO has changed. It has not only made search better for users but has also brought new SEO opportunities for website owners. Let us discuss how you can rank in Google’s Generative AI search results and improve your site’s visibility.

• Common Ads Challenges that Advertisers Face

Paid advertising can be highly effective for brands to achieve short-term marketing goals. However, there are some common ad challenges that brands and advertisers often face. To run successful ad campaigns, it is essential to be aware of these challenges and ways to overcome them.

Words of Wisdom?

(SEO tips by our SEO experts)

• Header Tags (H1, H2, H3, etc.)
• Image Optimization
• Internal Linking

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