Mad Digest- January (6 January 2025 – 10 January 2025)

What’s Buzzing

YouTube finally expands 3-minute shorts to all the users

• Now all the YouTube uploads that are under 3 minutes in length will be qualified for Shorts

• This change was announced in October last year and has been finally implemented

• With this, the platform aims to get more content in its popular Shorts feed

Amazon is extending its advertising technology to

• Retailers can now use Amazon ads to run sponsored ads on their own websites.
• They can customize the ad design, frequency, placement, etc, and do much more with Amazon ads
• This can reshape the retail media landscape significantly

Google Search Console has added hourly data export option to the 24-hour view

• Search Console now allows users to export data hourly
• With this, GSC aims to offer faster and actionable performance insights with data delays reduced by 50%
• Users can now access data for impressions, clicks, average CTRs, etc, with minimum delay

Budding Businesses

Decimal Technologies

• Founded by Lalit Mehta , Arvind Nahata and Manav Yagnik?
• Raised $3 million?
• Funded in a seed funding round??
• A leading NoCode platform offering AI-powered solutions for banks & financial services?
• Funding to be used for undisclosed purposes

Dentalkart

• Founded by Dr. Vikas Agarwal and Sandeep Aggarwal?
• Raised $10 million?
• Funded in a venture series funding round led by foreign institutional investors Malabar Investment and Whiteoak
• India's largest online dental marketplace, offering a wide range of dental products, services, and installation support?
• Funding to be used for??

• improving its platform's capabilities
• Expanding its presence in India
• Enhancing its offerings
• Scaling its subsidiaries?

The Money Club, India

• Founded by Manuraj Jain and Surajit Ray??

• Raised $2.5 million

• Funded in series A funding round?

• A safe and secure mobile platform to invest in a Peer to Peer Online Chit Fund, Committee or Beesi?

• Funding to be used for??

• developing financial inclusion solutions
• Expanding? its technological capabilities
• Providing? financial empowerment to underserved populations

Havin’ Fun

Tata AIA Life Insurance pulled off this eye-catching OOH campaign with the perfect location and perfect copy: A great example of strategically placed outdoor ads

This store chose the wisest way to advertise while also following the law

Zepto launches this outdoor ads campaign in Uttar Pradesh by adding a fun twist to popular Hindi songs

Words of Wisdom ?

• Regular Updates: Keep your content fresh and relevant by regularly updating and adding new information. Google often favors regularly updated websites.
• Local SEO: Optimize your website for local searches, especially if you have a physical presence.
• Claim and optimize your Google My Business listing.
• Long-Tail Keywords: Incorporate long-tail keywords in your content for more targeted and specific search queries.

What we have to say?

Top SEO Predictions for 2025: trend and insights

SEO (Search Engine Optimization) is one of the key aspects that you need to focus on in order to establish a strong digital presence. For that, you must be aware of the fact that a lot has changed in the SEO landscape in the last few years. With Google’s search algorithms becoming more smart, the way look at SEO has changed and this has led to some very insightful SEO predictions for 2025...(Read more)

The Importance of Social Media Marketing for Business Success

Almost every individual spends a few hours of their day scrolling social media. This has made social media a potential platform for businesses to expand their reach and get more exposure. Read on to learn how social media marketing is important for businesses!...(Read more)

10 SaaS SEO mistakes to avoid

Do you own a SaaS business, and are struggling with SEO? Here are some common mistakes described that you might be making. Read below for better understanding...(Read more)

Subscribe for more such interesting content.