Macro Mike's Breakthrough Moment at Pause Awards 2023

Introducing Macro Mike , the winner of the Pause Awards 2023 in the ‘Hammer’ and ‘I’d wish I’d done that’ category under Excellence Category Track.?

Founder Mike Kellett being both gluten and dairy intolerant, knows it can be challenging to find delicious tasting allergy-friendly and plant-based foods. So, he took the best quality natural whole foods from every corner of the world and relentlessly experimented with one simple goal: "My mission is to give back to anyone who ever feels they have ever had to restrict themselves from food."

At Pause Awards, we unite to spotlight simple and elegant solutions to the challenging business problems, well executed that resulted in a positive market adoption that brought business success. So let’s peek inside their breakthrough.

What was your breakthrough moment?

Struggling to find allergy friendly and plant based treats I decided to take a stab at creating a range of whole food dry mixes that just required water and were room temp with a good shelf life. I put together some samples and put a post on my social media asking if anyone wanted to purchase my trial mixes.?

Overnight it organically reached 100,000 people across Instagram and Facebook and I woke up to hundreds of messages from people wanting to pre-order my mixes. I sat back and said to myself, this might actually go somewhere.

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