This Macro INFLUENCER generated… +3M views +600K likes +1000 comments
Taylor Lagace
Co-CEO & Co-Founder at Kynship // Helping founders grow sales (not likes) with influencer marketing.
This Macro INFLUENCER generated…
+3M views
+600K likes
+1000 comments
And he did so FREE of cost a part of our INFLUENCER seeding campaign on behalf of M&Ms…
To hammer the main point home, this post went live at the price of the COGS to ship this influencer the product.
That's it.
In exchange for sending out product "No Strings Attached", this influencer generated over 3M views/impressions & +50% engagement...
Let's run some hypothetical #s here on those +3M views/impressions
at a 1% CTR ---> 30,000 website visits
at a 1% CR ---> 300 Purchases
300 Purchases at a Selling Price of $30 would generate...
$9,000.
I don't think anyone would say these are lofty projections either and would expect a higher conversion rate here...
So on a post that came free of cost outside of the COGS of the product, lets call it $10...
Generated $9,000.
Not a bad ROAS (900x)
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