Macmillan Education South Africa Support World Read Aloud Day
Publishers' Association of South Africa (PASA)
PASA is committed to creativity, literacy, the free flow of ideas and encouraging a culture of reading.
Online Read-Aloud Webinar
One of the most notable successes of our WRAD celebrations was our free online Read Aloud webinar presented by an expert in the field of reading. The event saw an overwhelming response, with over 1,000 enthusiastic participants registering to partake in an engaging and insightful session. Attendees were given expert guidance on the power of reading aloud, practical storytelling techniques, and valuable resources to enhance literacy development. The positive feedback we received from participants was truly inspiring, reaffirming the importance of such initiatives in empowering educators and parents alike.
Provincial Sales Team Initiatives: Taking Literacy to the Community
Our dedicated sales teams went above and beyond to ensure the success of WRAD by organising interactive reading sessions at various Early Childhood Development (ECD) centres and children's wards at hospitals in all provinces.
The Read-Aloud Challenge: A Social Media Triumph
Macmillan Education South Africa also launched an exciting Read Aloud Challenge, calling parents, teachers, and young readers to share their storytelling videos. The response was nothing short of phenomenal, with hundreds of entries flooding our social media platforms. The enthusiasm and engagement displayed by parents and children were heartwarming.
Macmillan Online Reading Corner: Bringing Stories to Life
Six brand-new stories were added, and young and old could enjoy them on Global Read-Aloud Day.
#wrad2025 #WRAD2025SA #nalibaliwrad2025
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