Machine vs. Human in RevOps: Why the Smartest Revenue Teams Use Both

In short: Many companies tackle their data challenges by hiring analyst teams and consultants to extract insights for revenue growth. While this can work, it often results in slower, costlier processes. Pre-built intelligence platforms, like 180ops, offer a faster, more scalable alternative. In this newsletter, we dive into analysing why working with a combination of machines (revenue intelligence platforms) and humans (analyst teams) is the best solution for successful RevOps and revenue growth – and why you definitely should not have humans do the work of machines.

WHAT YOU SHOULD CONSIDER

The rise of analytics teams: Mid-sized and large enterprises often hire in-house analyst teams or consultants to develop data-driven strategies. While this can lead to valuable insights, the process is slow, resource-intensive, and risks becoming inefficient.

What makes matters worse is when people are paid by the hour, causing their primary motivation not to be fast delivery of results – this is especially problematic with consultancy or external talent-based solutions. There is a clear conflict in the incentive model.

The smarter alternative: Rather than building solutions from scratch, companies should consider intelligence platforms that are ready to go. Platforms like 180ops deliver insights faster, with a modular, scalable approach that allows customization without the lengthy development timeline. These platforms also reduce the operational burden and costs associated with maintaining and updating in-house solutions.

Combining teams with platforms: The ideal approach blends the strengths of both platforms and analyst teams. The platform provides real-time, data-driven insights, while your team focuses on turning those insights into strategic actions. This synergy leads to faster decisions and more impactful business outcomes.

THE COST & TIMELINE COMPARISON

When considering whether to use an internal analyst team or a platform like 180ops, the difference in cost and time is significant. Building a custom solution could take years, with unpredictable costs and results, while 180ops can be fully operational in just three months. The ongoing improvements and updates to our platform come at no extra cost, making it a more sustainable and agile solution for companies looking to scale quickly.

Additionally, if your company already has in-house tools or insights, these can be integrated into 180ops for better distribution, enhanced usability, and reduced operational overhead.

MAIN REASONS FOR CHOOSING A MACHINE

1. Faster Time to Value: unlike custom-built solutions that can take years, solutions like 180ops are designed to be up and running within months, providing immediate value.
2. Cost-Efficient: machines reduce both upfront investments and long-term operational costs, ensuring you get more for your money.
3. Scalable Solutions: machines give you a modular, mass-customization platform that adapts to your business model and grows with you.

THE FUTURE OF REVENUE INTELLIGENCE: HUMAN + MACHINE

While intelligence platforms like 180ops deliver robust insights quickly, they don’t replace the need for human expertise.

Internal teams remain crucial in interpreting those insights and applying them to business strategies.

Platforms allow companies to focus their talent on high-impact tasks rather than spending time gathering and organizing data.

At 180ops, we’re constantly evolving our platform to ensure it stays ahead of market trends. Our ongoing collaborations across industries help us deliver innovative solutions for our customers’ unique needs. By partnering with us, you gain access to a platform that learns and improves with every use case.

Read the full article here to explore more about how the 180ops Data Factory and Revenue Intelligence platform can enhance your operations.

SEE IT IN ACTION

Want to see how 180ops can revolutionize your revenue intelligence efforts? Book a demo today and discover how quickly you can start driving growth with our platform.

CRO digest ? best practices, tech & real talk about revenue from 180ops – your B2B revenue intelligence platform from the Nordics.