Machine Learning: How Amazon India is Milking the Technology

Machine Learning is a technology that’s spreading in all kinds of businesses, and Amazon, world’s leading tech giant has been one of the flag bearers of the movement. Now, Amazon India is fast increasing the adoption of machine learning technology in order to improve the speed and accuracy of product deliveries, cut product returns, provide more relevant search results and improve efficiency in other areas of its business.

One of the global leaders in artificial intelligence and machine learning technologies, Amazon.com Inc. has been relatively slow in using machine learning, mostly because it launched in the country only in June 2013. The company is increasing the adoption of machine learning in its business, now that it’s accumulating increasing quantities of data on customers. Also, there are a lot of problems that are India-specific where machine learning is needed. For example, address quality. While one can catalogue every possible address in some of the Western countries, addresses are very unstructured in India. Identifying an exact address and then breaking it down into neighbourhood, locality, building name etc. is a huge space where machine learning is useful in improving address quality to achieve higher success rates in deliveries.

Amazon is also using machine learning things such as standardizing sizes in fashion products and making search results more relevant apart from product delivery and location-related uses of the technology. The future will see introduction of chatbots to respond to customer queries, automate questions and answers on its platform and translate content into regional languages.