?? Málaga's Kings League Extravaganza, Influencers' Power Surge, and the Nuud Deodorant Shock!

??? The Kings League Lands in Málaga: Málaga Goes Wild!

As we hit midweek, we kickstart our newsletter with what's undoubtedly the highlight of the week for us, an Influencer Marketing company based right here in Málaga - the arrival of the Kings League in our city! ?????

The Kings League, headed by none other than the charismatic Gerard Piqué Bernabéu , is turning into a global phenomenon, and it's set to make a big splash in Málaga with a massive event!

The iconic La Rosaleda Stadium is about to be transformed into the battleground for the Digital Partners , showcasing both male and female editions. The anticipation is sky-high, especially after the recent draft that's raised the competition's bar to a whole new level. ??

Málaga is gearing up to host this spectacular event, and the city will be buzzing with activity as millions of young fans and curious onlookers gather to witness history. It's not just about the matches; it's an extravaganza of sports and entertainment that captures the hearts of youth worldwide. ??

But it's not all about what happens on the pitch. The Kings League is renowned for its immersive fan experiences. Expect exclusive training sessions, behind-the-scenes tours, and thrilling press events. Get up close and personal with team presidents and the league's biggest stars. It's an opportunity that fans dream of. ??

And that's not all; prepare for a music spectacle that's second to none. International superstars like Nicki Nicole and more will grace the stage, turning the event into a massive party. If that's not enough, rap battles featuring legends like Chuty, Aczino, Skone, Gazir, and more will take center stage. The Kings League knows how to keep the entertainment flowing. ??

Even Juanma Moreno , the President of the Junta de Andalucía couldn't contain his excitement. In a tweet, he said, "The Kings League Finals are coming to Málaga. Another major event for sports, streamers, and fans. @IbaiLlanos, @3gerardpique... We can't wait!" ???

Ayuntamiento de Málaga , Málaga, get ready! The Kings League is bringing the heat, and it's an event you won't want to miss. Mark your calendars, and join the global Kings League phenomenon. ????

?? The importance of influencers today. The Social Media Influence Revolution: Who's Really Shaping Our Views?

In today's fast-paced digital world, social media is our playground, our newsstand, and our source of inspiration. Whether we're scrolling on TikTok , double-tapping on Instagram , or retweeting on Twitter (We know.... X ...) , we're not just having fun; we're forming opinions.

YouPlanet , the trailblazing influencer agency in Spain, dug into this trend. They surveyed over 1,000 folks from different places and age groups, diving deep into our digital habits.

The social media landscape keeps evolving. New formats pop up, sparking different reactions. But let's remember, social media influencers aren't just content creators; they're the thought leaders of today. They're not only trendsetters but also opinion-shapers. They're influencers in the truest sense.

Right now, Instagram is where it's at. It's the social media sweetheart, no matter your age. Facebook ? Well, it's still chugging along with users, but not so much with the younger crowd.

YouTube rule the roost among the older gang, and now, Instagram and TikTok keep growing. Those short, snappy videos are the new jam. They let you discover cool stuff in no time flat. That's the secret sauce behind TikTok's addiction factor.

Influencers: Our New Thought Leaders

And Here's a mind-blowing stat: a whopping 78% of the folks we asked see influencers as opinion leaders. And that's not all. As time goes on, we're demanding better quality stuff from them. Truthfulness, accuracy – those are the big winners.

We love social media because it serves up different viewpoints and lets us join the convo. But hold on, it's just the beginning. Sixty percent of those YouPlanet asked now tune into influencers for info. Traditional media? It's still in the game, but influencers are the new cool kids on the block. Seventy percent of our squad thinks influencers will become even more powerful in shaping what we believe and how we see the world.

But wait, there's a twist. With great power comes great responsibility. Content creators, listen up: we trust you. So, give it to us straight. Keep it real, and together, we'll beat the 'fake news' monster. ????

Influencers inmense power, comes with great responsibility... specially when recommending products.

In the world of influencers, product recommendations hold immense power. When your favorite influencer vouches for a brand, it can be tempting to try it yourself. However, a recent incident involving nuud | fresh armpits worldwide deodorant in Spain serves as a stark reminder of the importance of thorough analysis before promoting products.

nuud | fresh armpits worldwide , a beloved brand among Spanish influencers, has faced a severe setback. The Spanish Agency of Medicines and Medical Devices (AEMPS), acting under the Ministry of Health, has taken the unprecedented step of ordering its immediate removal from the market. The reason behind this drastic measure? Reports of serious and painful side effects.

Four cases of painful cysts appearing in the deodorant's application area raised alarm bells. AEMPS believes that the product's consistency and oily nature might be to blame. These characteristics could potentially block pores in the armpit area, especially given the skin's natural susceptibility to blockages and constant friction.

What's significant is that, at present, the product's composition meets regulatory standards. This begs the question of how such a popular product among influencers could pose health risks.

This incident underscores the responsibility that influencers bear in promoting products. Thorough research and analysis are essential before endorsing any brand. Working with reputable agencies that can ensure product safety and quality may be the key to maintaining trust between influencers and their followers.

The Nuud deodorant case serves as a stark reminder that the health and well-being of consumers should always be the top priority, even in the world of influencer marketing.

That's it for now, folks! Stay tuned for more exciting updates, trends, and discoveries of the Influencer Marketing World in our next newsletter (Next Friday as always!!??) . Until then, embrace the good vibe! ?

?? Woohoo! ?? Join the Influencer Marketing party (this week with over 500 ?? passionate individuals in our community!) ?? We're stoked to have each and every one of you on board! ??

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