Lymbus x NNormal: building an engaged community

One of our key projects for NNormal is community building. The primary focus has been on nurturing a community united by a shared passion for trail running and a genuine concern for the environment. It's not easy task, but little by little we feel something special is building, by curating exclusive content tailored to our community's needs and organizing events that foster connections, share experiences, and elicit valuable product feedback.

Last week in Chamonix, and together with the NNormal team, we embarked on several initiatives to engage with the community:

• Lost Shoes in Chamonix": In partnership with the I-Run store, we congregated our community at the "Shouka - House of Trail" bar, alongside two brand ambassadors, Max Romey and Peyton Thomas. Together, we delved into Max's mini-documentary, "No Lost Shoes," sparking insightful discussions on climate change – with a particular focus on our collective shoe consumption habits.
• Telegram group in-person meetup: for 1 year we have been managing and curating a community in the social platform Telegram. For the first time, we gathered an in-person meeting between some of them, where they could discuss several topics and offer a deeper understanding of their experiences.
• Shoe test & community Run: Nearly 60 members joined us for a group run on Chamonix's trails, getting the chance to put NNormal’s shoe models to the test. Hailing from diverse corners of the globe – South Korea, Brunei, Serbia, Spain, England, and France – participants were encouraged to connect and forge new friendships within the group.

• Elevate Earth: Racing for Resilience: On August 30th, we took center stage at the Vox cinéma in Chamonix, hosting a compelling discussion on trail running and sustainability. This event drew a crowd of over 120 attendees, affording them an opportunity to engage with NNormal athletes on a personal level.
• No Trace Chase: a bid to redefine the traditional "meet and greet". During a Live on Instagram, people in Chamonixamonix had to find our athletes that were placed in a specific location of the village. The first to arrive won a pair of shoes, while the rest received caps, but only if they could correctly utter the “password”: "Your Path No Trace." Afterwards, there would be time to ask questions and connect. Even those outside Chamonix got a taste of the action through our Instagram Lives.?We executed three challenges with Peyton, Max, and Dakota Jones.

These initiatives were made possible through the collaborative efforts of different teams – digital and social media, creative and content: photographer and videographer, brand managers, and sports marketing team.

Being responsible for the management of the community, we were involved in every aspect of the process, from the inception and sharing of ideas, strategy development, and goal-setting to logistical preparations (venue selection, management of all the visual assets, and digital platform management, ticketing platform) and the practical implementation of actions.

The objectives were clear: cultivate brand loyalty, nurture a sense of belonging, enhance brand awareness, foster meaningful customer engagement, gather invaluable customer feedback, and entice potential community members to join our mission.

In summary, NNormal’s commitment to being a community-driven brand not only aligns with the business goals but also allows the brand to make a meaningful impact on the community members and society at large by promoting shared values, fostering connections, and addressing important issues like environmental sustainability.