Lyft ASO Audit Report

Lyft iOS App

Lyft is among the ride sharing in app stores today. With over a million people downloading the app, Lyft has enjoyed a relatively high ranking in the App Store. In fact, Lyft, by the time of this writing, is rated to be the #3 app in the Travel category based in the USA.

While Lyft has already accomplished things that other ride sharing apps haven’t achieved, there is still a way to maximize their app store visibility and increase their chance of getting noticed.

After all, the biggest room is the room for improvement. No matter how great Lyft might already be, they can still do something to reach the number 1 spot and not be overtaken by competitors.

In this ASO audit, let’s take a look at how Lyft can improve its keyword ranking in the most efficient way possible.

Lyft Keyword research

We did a quick keyword research for Lyft based in the USA. We have shared the details at the end of this post.?

Looking at the research result, we can see that we are already ranking for some important keywords. Nevertheless, we have identified some great opportunities for us to take advantage of.

In this situation, ASO intelligence tools come in handy. These tools are effective in identifying popular keywords with the lowest competition. For example, in ShyftUp, we use Mobile Action to perform reliable keyword research.

Among the results we get is the term Search Score. Here’s a quick overview:

The Search Score ranges from 5 to 100. The score represents the number of users who are searching for a specific keyword compared to other keyword options in the App Store and Google Play.

For example, one of the keywords with the highest ranking is the keyword “Facebook.” It has a search score of 100.

The lowest score is 5, which means no one is virtually searching for that keyword. Most keywords will never even see a score beyond 5.

Going back to the results that we got, here’s how Lyft’s ranking looks like:

• “Transit” keyword has a search score of 64, which we rank at no. 17.
• “Car rental” keyword has a search score of 49, which we rank at no. 103.
• “Travel” keyword has a search score of 49, which we rank at no. 28.
• “Pay” keyword has a search score of 46, which we rank at no. 68.
• “Driver” keyword has a search score of 46, which we rank at no. 88.
• “Public” keyword has a search score of 44, which we rank at no. 192.
• “Rental cars” keyword has a search score of 43, which we rank at no. 51.
• “Pickup” keyword has a search score of 34, which we rank at no. 108.
• “Rentals” keyword has a search score of 34, which we rank at no. 150.
• “Driver app” keyword has a search score of 33, which we rank at no. 91.
• “Bikes” keyword has a search score of 29, which we rank at no. 26.
• “Travel app” keyword has a search score of 27, which we rank at no. 32.
• “My ride” keyword has a search score of 27, which we rank at no. 48.
• “Sharing” keyword has a search score of 24, which we rank at no. 58.

Read more at ShyftUp's article.

ShyftUp is an ASO Agency.