LVMH Sells Off-White to Bluestar Alliance
Pallavi Sehgal
Consultant | Luxury Business Strategy, Capital Raise & Growth Investing
LVMH has sold the pioneering streetwear brand Off-White to Bluestar Alliance, a brand management company based in New York. This development follows the passing of Off-White’s founder, Virgil Abloh, in 2021.
Founded by Abloh in 2012, Off-White quickly became a key player at the intersection of luxury and streetwear. LVMH had increased its stake in the brand to a majority in 2021, deepening its ties with Abloh, who also served as the artistic director of menswear at Louis Vuitton. The transition also prompts questions about the future creative direction of Off-White, particularly the role of its current art and image director, Ibrahim “Ib” Kamara.
For LVMH, this divestiture might signal a strategic repositioning, possibly making room for new ventures or focusing on other areas within its extensive portfolio
Graphic Designer | Creative Design, Print Media, Social Media
5 个月Intriguing move with far-reaching implications. Curious about Off-White's trajectory?
Regenerative Ecosystem Strategist | Adaptive Circular Innovation | Luxury & Cultural Heritage | Bridging Industry & Education Through Circular Economy & Sustainable Business Innovation
5 个月In an era where social relevance is currency, can Off-White afford to operate like a standard brand? Virgil Abloh’s genius was in making Off-White more than just a fashion label—it became a cultural movement. Now, with social and cultural influence so vital, it raises the question: Can Off-White maintain that edge without evolving? What if Pharrell Williams were to take over as Creative Director? This is not to discredit the current team—who have done remarkable work—but simply social commentary on the potential shift in the brand’s cultural narrative. Pharrell’s ability to bridge fashion, music, and activism makes him a natural fit for maintaining Off-White’s social currency. His presence could propel the brand forward, much like Abloh’s legacy did, ensuring that Off-White remains a cultural force, not just another luxury brand. In today’s fashion landscape, maintaining relevance goes beyond product—it’s about continuing the conversation, setting trends, and making statements that resonate with society at large. #OffWhite #VirgilAbloh #PharrellWilliams #CulturalCurrency #FashionStrategy #SocialRelevance #LuxuryStreetwear #BrandEvolution #SocialCommentary