LV Withdraw from Home Insurance

LV Withdraw from Home Insurance

 

LV just advised today that following an extensive strategic review and a series of staff consultations, they have taken the decision to stop writing new business and renewals for ABC Home from 1 April 2017.

Back in November they explained that for some time their ABC Home product hadn’t been performing as well as they would have liked and that they were considering a proposal to withdraw this product from the broker market. The strategic review and formal consultation process didn’t provide them with any alternative options for ABC Home so the decision to withdraw this product is the best approach for LV= Broker.

This decision will not affect the Broker Personal Motor or Commercial Lines business.

Why has this decision been reached? 

There are a number of external factors that have created a challenging environment and outlook for the broker home insurance market, and with their disciplined approach to underwriting they will only grow where it makes financial sense to do so. Therefore, following a forensic evaluation of the performance of ABC Home, the best decision for them is to withdraw it from the market

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