The luxury of working with precious people

Margaux de Fouchier is one of a kind. She belongs to this generation of unclassifiable young women with multiple talents.

She wears many hats, including author-composer-performer, photographer and artistic director. This might be one of the many reasons why we, at Club Med, completely fell in love with her personality and her voice.

Mix up a trip to the Seychelles, many shared values and a melody set to memories of an unforgettable stay, and you get how this sweet audible collaboration was born. Margaux’s voice illustrates our campaign, the #ExclusiveCollection: "luxury is the art of living”, and we could not be happier.

But can we really sum up this collaboration in a few words? Encounters are much more than that. Margaux tells us about it in this interview full of sweetness and poetry.

Club Med : Margaux, how would you define Club Med in a few words?

Margaux : In a few words, I would say that it is a much improved quality of life, with a mental load close to zero. It is exceptional to have real time for oneself. I associate Club Med with wonder, encounters, the sense of hospitality.

Club Med : How did you meet the team?

Margaux : Tiphaine Neveu?(Head of Influence, Social Media and PR at Club Med) came to me. I think she is one of the few people who show such passion and involvement in her role. You can feel that she does everything to ensure that the partnerships are more than just a simple collaboration, so that there is real added value on a human level. She attaches a lot of importance to the affinities that can potentially be created between the people who are going to work together. Harmony and complementarity: that's where the magic of meeting new people lies.I really felt that during my stay in the Seychelles: it was so easy for me to meet some wonderful people and form new friendships. The memories we have of this trip to the Seychelles are enhanced by the bonds we forged together.

For the creation of the sound identity of this first campaign for the Club Med Exclusive Collection range, we had the creative will to work on a unique, tailor-made identity. The collaboration with Margaux was very natural, the exchange of briefs was obvious, based on a few simple words that summed up the uniqueness of Club Med Exclusive Collection: elegance, festive chic, poetry, softness, suspended time. The search for the right emotion to accompany our images was also something important for our teams, which Margaux and Fran?ois took into account very easily.

Marie Perrin, Global Head of Brand & Social Media at?Club Med.

Club Med: Why did you choose to work with Club Med??Tell us more about the “behind the scenes”!

Margaux: Everything happened naturally and spontaneously. I think Tiphaine had in mind my affinity with music, so all I had to do was to create an affinity with the brand, to immerse myself in its values, and it was not that hard! When the opportunity arose to compose something original for Club Med, the collaboration was obvious. I had just returned from the trip and was still completely overwhelmed by the place and the experience.

C. M : You mean that your trip to the Seychelles was an inspiration to create the song?

Margaux : It was essential to see beyond the images presented in the campaign and to travel. To have lived the sensory side of the experience, to have lightened the mental load, to have been amazed by the place... these are intellectual and emotional stimuli that intervene in the creative process, of course.

We know that images never completely transcribe the experience, but in this composition (the music is composed by Fran?ois Vivielle, editor's note), I put all my nostalgia, my desire to return to this incredible place. I felt impregnated with this poetry.

C.M :?We were amazed by the ability of the song to transmit the poetry you can find in travels, in the process of “letting go”… how did you work with the composer Fran?ois Vivielle to?convey this feeling since he could not experience your emotions?

Margaux: (She laughs). Indeed, he didn’t get the chance to live the Seychelles experience.

We started with key words that reminded me of my stay, such as: nonchalance, light, the sunny side, letting go, gentleness... this simplicity of meeting people, of enjoying, is what defines Club Med, so we didn't want to overload the melody.

C.M: What are the values that you share with Club Med?

Margaux: The openness, the curiosity, the very human side of the brand, the desire to do good to people. I also appreciate the direction the brand is taking, towards an ethical and responsible approach.

C.M : You are the voice of the #ExclusiveCollection: "a free interpretation of luxury":?what does luxury mean to you?

Margaux: At first glance, one might think that luxury is antinomic to the values mentioned above. For me, luxury is what has to do with the exceptional, with the magic of wonder. It is being able to make an impression without going “bling-bling”.

?C.M: You are a multiple artist and do so many different things.?What inspires you??

?Margaux: I would say that it is the little things that are exceptional in everyday life: a special light, a look, an encounter, a nice word, a new vision of things… life is a perpetual inspiration.

C.M: What is your best memory with Club Med??

Margaux : Definitely that special feeling of “belonging”, that comes over you in the middle of your stay: suddenly you feel almost at home, while realizing how lucky you are to be there, in a place so different from your everyday life. It's a boost, it's invigorating! I sometimes have this feeling, when I arrive in a new place, that I want to do and see everything and it almost gives me some anxiety of not being able to make it. But at Club Med, I felt I was living this experience in full consciousness.

C.M?This question actually sounds a little bit weird but we were wondering: if Club Med, and more particularly the exclusivity range were?a person, who would it be?

Margaux : This is an interesting and weird question indeed (laughs) !

The beauty of Club Med is that it is full of people at the same time. So this would be the tailor-made embodiment of multiple personalities: both the adventurer and the homebody, the curious, the sociable who likes to enjoy their solitude, a very rich and multidisciplinary personality! I don't know if this person exists ahahah! The strength of Club Med is its chameleon side, making each person feel at home.

A free interpretation of luxury. For 70 years, Club Med has cultivated a certain art of living based on the spirit of freedom, the quest for authenticity and openness to the world.

Drawing on this heritage, we have reinterpreted the codes of luxury in our own way.

Discover the song interpreted by Margaux :