Luxury Travel Sales - Good News Released from UK tour operator ITC Travel Group
ITC Travel Group Enjoys Most Successful Week of Trading in Company History, With Year-On-Year Sales Up 34%
Luxury Travel Market Goes from Strength to Strength Despite a Climate of Economic Certainty; Most Popular Holiday Destinations included Greece, Barbados and Malaysia
February 2019…// Luxury tour operator ITC Travel Group today announces that the week ending 3rd February 2019 was the most successful week of trading in the history of the company.
Demonstrating the resilience of the luxury travel industry in the face of increased economic uncertainty surrounding Brexit, ITC enjoyed a 34% year-on-year increase in comparison with the same week in 2018.
The most sought-after holiday destinations included Europe, the Far East and the Caribbean, with growing interest in North America and Australia. Cruise was a standout category, seeing a 53% increase in sales year-on-year.
In Europe, Greece remained ever popular, with the Ikos Dassia beach resort in Corfu being the top pick for families. Ibiza and Tenerife were the top Spanish choices, while Sardinia was the preferred destination in Italy.
Barbados was the most popular choice for Caribbean-bound travellers, with the West Indian gem accounting for 40% of ITC’s Caribbean holiday bookings in January. Sales for the US and Canada also grew year-on-year thanks to a growing demand for luxury ranch holidays, city breaks and British Columbia rocky mountain tours.
In the Far East, Thailand and Malaysia were the top performers, with new hotel openings such as the Ritz-Carlton Langkawi renewing interest in the region. Singapore and Hong Kong were the go-tos for stop-over stays, while demand for Myanmar holidays grew and Bali remained a popular destination despite the natural disasters which occurred at the end of 2018.
Commenting on the landmark trading week, ITC Travel Group CEO Mal Barritt said: ‘The incredible sales seen over the past week at ITC Travel Group were truly unprecedented. Despite the backdrop of Brexit and economic instability, consumers are now more than ever prioritising holidays over other luxuries, demonstrating the remarkable resilience of the luxury travel industry.’
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