Luxury Society Newsletter

Welcome to Luxury Society's newsletter on LinkedIn!

Here, we curate some of our best articles for our readers to delve into. This edition features an interview with Aurelie Streit and Pascal O. Ravessoud , Vice Presidents of FHH - Fondation Haute Horlogerie who share their plans to ensure that the world of watches remains front and centre of the conversation. We are also pleased to present a special report from DLG (Digital Luxury Group) and Re-Hub on China's Valentine's Day: 520, examining the e-commerce and social performance of luxury and premium luxury brands during this year's event, and lastly, an opinion piece from Luxury Society Columnist Susanna Nicoletti on the future of brand messaging.

We hope you enjoy reading!

Ahead of showcasing its latest exhibition in Geneva, Aurélie Streit and Pascal Ravessoud, Vice Presidents of the Fondation de la Haute Horlogerie sat down with Luxury Society to share their vision on the future of watchmaking, why they set up a cultural arm and how they plan to ensure that the world of watches remains front and centre of conversation.

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DLG (Digital Luxury Group) and Re-Hub have teamed up to co-release a whitepaper series titled Decoding Luxury Marketing Milestones in China. In the first edition of the whitepaper, we focus on 520 – China’s Internet Valentine’s Day by examining the e-commerce and social performance of luxury and premium brands during this 520.

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If the success of Dior has taught us anything, it’s how to execute a brand message flawlessly. From its physical stores to its runway shows, its constant cultural conversations to its arresting visual identity, the French luxury house has encapsulated what it means to be a historical luxury brand that speaks to the modern consumer in a relevant way.

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