Luxury Society Newsletter
Luxury Society
Luxury Society is the world's most influential online community of top luxury executives.
Welcome to the first edition of Luxury Society's newsletter on LinkedIn!
Here, we curate some of our best articles for our readers to delve into. For this edition, we wanted to share our latest interviews with leading industry figures from brands like IWC Schaffhausen , Hermès Watches, Piaget and Parmigiani Fleurier SA , who each share their thoughts on what makes their brands unique in today's constantly evolving luxury landscape.
We hope you enjoy reading!
IWC Chief Marketing Officer Franziska Gsell: “We Are Always Thinking 10 Years Ahead.”
Storytelling remains at the heart of what IWC does, but having its finger on the pulse of today’s conversations and translating that into the zeitgeist is what helps the Richemont-owned brand continue to make an impression in the watchmaking world, says Chief Marketing Officer Franziska Gsell.
Hermès Watches CEO Laurent Dordet: “We Occupy A Specific Place In The Watchmaking Landscape.”
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Being different from the status quo is key to the success of Hermès watches, whose position as an outlier offers its long-standing CEO Laurent Dordet the opportunity to bring a refreshing perspective to the industry, through the playfulness of its designs, the modern materials it uses and the way it approaches watchmaking.
Cynthia Tabet, Piaget Global Product Marketing Director: “There Are A Lot of Hidden Stories That We Want To Reveal.”
In the lead-up to its 150th anniversary next year, Piaget is steadily building up to the big event, by revealing piece by piece, consistent and clear key stories about the brand, its history and evolution, says Piaget Global Product Marketing Director Cynthia Tabet.
Guido Terreni, Parmigiani Fleurier CEO: “Luxury Should Be A Continuous Evolution of Excellence."
Creative and technical innovation should be what drives the luxury watchmaking industry forward, says Guido Terreni, chief executive of Parmigiani Fleurier, whose mission since his appointment two years ago is to create original and elevated timepieces that attract a new kind of audience to the independent watchmaker.