Luxury Redefined - Digital Luxury

The term luxury may undergo a redefinition from "what few can afford" to "what I really, really like and am willing to spend money on"

The article also mentions NFTs that are developing strongly but are still on the search for a killer application. When you browse the marketplaces you see that it is all in its infancy: no real search engine, just blunt categories and only those artist on top of a page have a chance to get seen.

An movement towards more exclusivity are those NFT marketplaces that do not accept every digital smear but curate their offerings. But some of those you can only join if you have a strong real world following.

So far NFT's are still linked to real world success. Only those with success in the real world can, at the moment, sell NFTs successfully. Those who bring their audience to the NFT marketplaces.

The key feature of NFTs will be that not the biggest networkers but the best artists will have the biggest success.

https://www.sothebys.com/en/articles/luxury-recalibrated