Luxury Pops Up For The Summer

Pop-up stores are nothing new in retail -the last few years have seen several pop-up stores opened by online brands as they seek to test out physical retail without a long-term lease commitment.

After a difficult period, pop-ups are coming back around in the summer of 2012, and in a place, many might not assume to see them -the world of luxury goods.

Some of the most innovative and immersive pop-up retail experiences are taking place all around the world! Pop-up shops curate unique lifestyle collections that put you at the center of the experience. Whether you're in New York City, on either coast, or on a Venetian vacation, you'll find a unique shopping location that you can't pass up.

Here are some POP-UP shops??to visit this summer:

DIORIVIERA OASIS?

This summer, Dior is fluttering you away to the beach with a luxury getaway. As one of Dior's global experiences, the Dioriviera campaign includes an international pop-up shop, seven boutiques and eleven pop-ups worldwide, a Cabana Pool at the Miramar Beach Resort in Southern California, and an exclusive cabana experience at the resort.

In the Bungalows, guests shop the collection inside the dining room. The dining room is transformed into a fashion house with Dioriviera umbrellas, Dior chairs and tables, and lush floral arrangements.

BOTTEGA VENETA IN WILLIAMSBURG, BROOKLYN

Bottega Veneta is moving into a new location in Williamsburg this summer. The brand-new, 200,000-square-foot retail space, originally a former barbershop, will be a vibrant new addition to the neighborhood.

Guests can buy until the end of September, where they'll have a way to Women's handbags, shoes, and small leather goods, a selection of Men's bags, shoes, and accessories, as well as a limited selection of critical ready-to-wear pieces.

GUCCI TAKES EAST HAMPTON

Gucci will permanently return to the Hamptons. The two-story boutique will be located on Main Street of the historic village, evoking the brand's trademark modern yet elegant and luxurious aesthetic. Rustic hardware accents adorn the walls, and a variety of aqua-colored chairs and vintage sofas are scattered throughout.

Gucci visitors can also shop a particular capsule collection, available only to East Hampton, which includes many bags, small leather goods, and featuring summer-ready accessories.

VALENTINO EXHIBITS DIGITAL ART IN SOHO

This entire season, Valentino is embracing the avant-garde with an inauguration by famous artist Matthew Stone.

Located at 135 Spring Street in New York City, the opportunity for audiences to experience new art inspired by the latest trends and technological advancements is exclusive to the season.

PRADA OUTDOOR

Prada is rolling out a new series of outdoor-themed stores in major cities throughout the world. Each location has different themes - Garden, Coast, Mountain, and Snow -each with the same Prada quality that defines their brand.

Both men's and women's clothing will be available, including outerwear, tops, sweaters, shorts, swimwear, and accessories like surfboards, rackets, skateboards, frisbees, and beach volleyballs.

Summer shopping is more exciting than ever. Travel to your favorite summer destination and see fashion trends in action in the middle of the palm trees -without any pesky rainstorms or unbearable heat! You can experience brand-new collections in the most glamorous locations. Shopping in pop-up boutiques is a unique experience that you won’t get anywhere else.