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Welcome to the weekly?Vogue Business?LinkedIn newsletter. Each week, we’ll be sharing a roundup of some of the biggest stories in the fashion and beauty industries. In 2021, fashion entered the metaverse. In 2022, it navigated the rise of Web3. This year, we’re seeing these technologies continue to converge, amounting to greater scale and — importantly — normalisation.?
In recent news, Apple finally introduced the first iteration of its extended reality headset, Apple Vision Pro , which enables people to see both AR and VR content. With a high price tag, the pressure is on for fashion and retail developers to build out consumer-friendly use cases.
More than 10 years ago, Diane von Furstenberg’s runway show famously featured Google Glass , which displayed digital notifications on top of the wearer’s vision. The consumer-facing version of Google Glass —?which some considered to be too soon?
Google recently updated its search function to integrate generative AI capabilities , with the view of reducing shoppers’ research time spent on the search engine.
But with the AI renaissance arriving , fashion is in on the action with brands from Prada to Adore Me experimenting with the technology. More brands seek to integrate AI into their retail offerings, and industry insiders and governments are calling for regulation.
In March, two weeks after OpenAI released ChatGPT-4, tech leaders including Apple co-founder Steve Wozniak and Elon Musk, plus a host of more than 1,000 industry experts and other tech insiders, signed an open letter calling for AI labs to take a six-month pause on development until “safety protocols” can be developed.?
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Amid a quiet year on the Web3 front, Louis Vuitton is getting further into the #NFT game. Earlier this month, the brand is announcing a new collection of phygital “Treasure Trunks” , which will grant owners access to future products and experiences, as well as a community of fellow holders.
This latest launch, then, might be viewed as the start of a long-term journey a year in the making.
Also in the Metaverse, the self-described “queen of the metaverse” - Paris Hilton- is partnering with The Sandbox on a 5,555-strong playable avatar collection. Dropping on 31 May, these cost SAND 100 (approximately $51).
Find out more from select NFT projects in the fashion and beauty industry, updated weekly.?
Plus, a new platform is targeting brands, creators and consumers with an alternative model for the influencer market that doesn’t include #socialmedia . Will it work?
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1 年Very interesting point of view
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Luxury Modular Fashion Expert l Speaker I Certified in Color Analysis | Sustainability Guru I Parsons Design Certified I Best selling Author of "The Guide To Luxury Modular Fashion" Book
1 年The convergence of fashion with the metaverse and Web3 technologies has undoubtedly reshaped the industry, opening up new opportunities for innovation and growth. As we progress into this year, we are witnessing the continued convergence of these technologies, leading to increased scale and, importantly, normalization within the fashion landscape.