Luxury Defined in Dubai Real Estate
Mark Phoenix
CEO | Luxury Property Development | 30+ Years’ Experience | Crafting progressive, luxurious and liveable works of art
Dubai stands as one of the world’s leading cities, a global symbol of ambition, luxury, and architectural excellence. Real estate plays a significant role in the city’s economic success, with recent reports showing that nearly 20% of Dubai's GDP stems from real estate, and over 300 projects are currently under construction. These developments are shaping the skyline, but also set the stage for new definitions of luxury, tailored to diverse segments.
But what does "luxury" truly mean in this dynamic city? For some, it’s the iconic skyline views, the unparalleled amenities, or the coveted locations. For others, it’s the details that go unseen – design that anticipates needs, materials chosen with care, and, above all, spaces that offer privacy and tranquility in a fast-paced world. Over the past 2 decades, I have led the development of signature properties that cater to the ultra-high net worth UHNW) segment and the term “luxury” has a very different expectation.
I have explained some of the main expectations of this audience segment when they are investing is real estate.
Immersive and Highly Functional Design
A luxury living experience is not just extravagant but also highly functional. Most clients in this segment want to have a certain level of flexibility in the design of their living spaces, for example, the ability to use a space in their home for a variety of activities. This could mean that they have a room which is currently used as a study but? can used as a guest bedroom if they wish to. As a developer, we foresee these demands and understand the lifestyle needs of this audience segment and design the spaces accordingly.
Another example of how we apply this principle is our design process for the terraces. Within our flagship project, Regent Residences Dubai, Sankari Place, we have created large outdoor spaces for each residence. These outdoor spaces are planned meticulously with outdoor dining areas, outdoor kitchen, private pool and lounge areas. The terrace is a lifestyle offering rather just a balcony.
Quality in Every Detail
I personally believe that quality and craftsmanship should not be limited to the things you see; even the elements of design and construction that are unseen, must be delivered with excellence.
The customers I have built for in my real estate career are discerning and understand what quality means, whether it is for lighting systems, wardrobes, overhead showers or kitchen appliances. I have always worked with brands that stand for high quality, design and functionality. Many of these brands are not household names, but our clientele knows these brands and expect them in their homes.
We work with only the top interior designers in the world who have delivered high-end living experiences and premium homes internationally and in the region.
Privacy: The Ultimate Luxury
Privacy is the ultimate form of luxury for this audience segment. We see so many recent developments offering high levels of privacy, even as much as private elevators.
With the developments at Sankari, we prioritize privacy for our owners. Each residence in our flagship project, Regent Residences Dubai, Sankari Place, is a single unit per floor. The elevator opens up to a private lift lobby that opens up to an expansive residence with large outdoor areas that overlook the most stunning skyline of Dubai – Downtown Dubai.
We have taken this approach to the common areas as well. We have the largest collection of dedicated amenities in a residential development in Dubai - over 55,000 square feet. We have the largest fitness and gym area and a spacious signature spa along with several other carefully selected amenity spaces.
Service and Standard of Care
The UHNWI’s usually travel a lot and may be spending only a part of the year in Dubai. The element of service and hospitality is crucial for them. I have delivered several managed residential developments, and the services are one of the most important pieces of the puzzle when building for this audience segment. At Sankari, we recently announced our partnership with IHG? Hotels & Resorts – the launch of the world’s first Regent Residences in Dubai. Regent is a hospitality brand that services the most demanding segment – Hollywood at the Carlton Cannes. I am confident that our customers will enjoy the highest standard of care in this development.
In conclusion, for the discerning individuals we serve, purchasing a home goes beyond a status symbol or a financial investment. They seek a lifestyle – an experience – that aligns with their personal vision of luxury. At Sankari, my commitment is to deliver the finest residential developments in Dubai. This is the promise I’ve made to the Sankari family, and it is the legacy we will leave behind – a legacy of uncompromising quality and excellence.
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