Luxury Car of the Year

It gives me great pleasure to announce that our new Ghost has been named GQ magazine’s Luxury Car of the Year. There is something particularly special about appearing in GQ magazine. Not just because our brand is celebrated by a group of journalists who share the marque’s affinity with personal style, but appearing in globally renowned lifestyle publications is recognition that Rolls-Royce Motor Cars is more than just a carmaker – it is a true luxury house.

Of course, Rolls-Royce builds motor cars, but we are not a car brand. We work restlessly to create permanent statements for the most exacting consumer group in the world. That requires us to operate beyond automotive constraints, and our Bespoke Collective of designers, engineers and craftspeople draw from a huge number of disciplines to bring our clients’ visions to life. The motor car is simply our medium. 

New Ghost is one of the marque’s purest canvases for Bespoke personalisation yet. While it required tremendous design and engineering expertise to realise, this product’s aesthetic simplicity is something that is already being expressed in many different ways by our global client base. As ever, these remarkable men and women are attracted to Rolls-Royce, and new Ghost, not just because we produce effortless motor cars, but because they trust that we can deliver them a beautiful product that captures their personal style in a way that only a true luxury house can.