Luxury Brands Sag as Gen Z's "No-Buy 2025" Trend Spreads
Gen Z's "No-Buy 2025" trend is gaining momentum and challenging luxury retail. The movement, which encourages minimalism and reduced consumerism, signals a shift in consumer spending, particularly affecting luxury brands as younger consumers prioritize essentials over indulgence.
This Week's Retail Rundown:
INDUSTRY NEWS | WHAT WE'RE READING
Wayfair Wants AI Images to Stoke IRL Purchases
Wayfair's new AI tool, Muse, generates home interior images to inspire customers and link them to shoppable product suggestions, enhancing the shopping experience.
Why Is Amazon Flailing at Brick-and-Mortar Retail?
Amazon has struggled to match the success of its online platform with its physical retail stores, closing concepts like Amazon Books and Amazon Go, and facing challenges in adapting its e-commerce strengths to brick-and-mortar locations.?
Dick's Sporting Goods Opens Influencer Program to the Public
Dick’s Sporting Goods is expanding its influencer program, inviting the public to apply for a paid 10-month contract to create content for the brand. Up to 50 influencers will be selected to receive gift cards, create original content for social media, and be mentored by top athletes.
RETAIL Q&A | INDUSTRY QUESTION OF THE WEEK
INSIGHTS IN ACTION | FINDING THE FIT: USING CONSUMER DATA TO DRIVE PRODUCT DEVELOPMENT
A sporting goods retailer wanted to launch a new line of leggings and used First Insight's platform to include customer feedback throughout the product development process.
The Goal: Understand consumer preferences for design, colors, prints, and legging silhouettes to guide product development, pricing, and inventory decisions.
The Result: The retailer used results from multiple insights to optimize design, inventory, and pricing, which led to a successful product launch with maximized margins and sell-in to their key channels.
About First Insight ??
First Insight is a global leader in AI-powered decision-making, trusted by brands like Gap, Under Armour, Marks & Spencer (M&S), Woolworths, Family Dollar, and Kohl’s. Leveraging advanced AI technologies—including generative AI, machine learning, and human computational modeling—combined with real-time consumer data, First Insight transforms consumer insights into profitable strategies that drive measurable business success.
Powered by its proprietary Voice of the Customer platform and Value Score?, First Insight enables businesses to evaluate the value of products, people, and experiences. First Insight helps companies confidently design, price, and market offerings that resonate with consumers, ensuring every decision aligns with market demand and delivers financial impact.
With 17 years of innovation in AI and predictive analytics, First Insight empowers businesses across industries—including retail, apparel, footwear, automotive, home goods, CPG, and hospitality—to outpace competitors by deeply understanding and adapting to ever-changing customer needs. From concept to conversion, First Insight equips brands to create offerings customers love while achieving higher revenue, stronger margins, and deeper customer loyalty. Learn more at www.firstinsight.com.