Luxurious Wedding as Personal Achievement
Prof. Varsha Jain
AGK Chair Professor of Marketing | Deputy Editor | Vice Chair
The key of imagination starts with the word Wedding! The bride walks with a slight smile on her face breathing heavily as everyone faces her as if the moon has landed on the earth. Crowd turns to the groom as they look at his sparkling eyes waiting for his beautiful bride to arrive on the red carpet. Everyone enjoys the moment of togetherness between these made for each other. Parents try not to miss on one single thing as everything should be majestic. Wedding planner has the leash to handle everything as planned because one single mistake may lead to tumbling the environment down.
????????Achievements come in different ways, whether it's finally mastering walking in heels or nailing that perfect speech in front of the family or friends, there are plenty of things to be proud of on that day. Or wedding planners get the set up done in an hour’s time, designers trying to fix the dress at the last minute. The food supplier tries to keep everything looking delicious and attractive without any mistakes. After all, it's a feeling of accomplishment from within. Having the best moments until those last minute moments is like achieving a milestone for the families.
????????Wedding as Personal Achievements? ? Nowadays the couples have become cutely canny who bring the real challenges for the wedding planner. Their imagination and comparison to remain famous is so important that the research says half of the couples have made extremely high amounts of money only by uploading their exceptional pictures on social media. As we all know their name itself is a brand which smartly turns into luxury marketing! The wedding planner who decides to give them every possible high end taste of weddings other couples have done as to give them a gist of how the wedding would look like. Parents in the end make a massive purchase as the big day should print in everyone’s mind forever. For them the achievement is in how you help their children prepare for their big day. As we all know, Indian weddings are celebrated as a festival where the crowd rejoice, families come together, and share the best-picked meals out of more than two to three thousand dishes kept on the platter. The venue is a destination where maybe hundred to two fifty people would join; however, the number of dishes remains the same. The lavish parties thrown by the couple for everyone is like their own achievement. Although weddings are often considered a joyous occasion, they can also be quite stressful to plan. For many couples, their wedding is a chance to showcase their personal achievements and celebrate their love for one another.?
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In countries such as India, household incomes are growing at 12–15% per year over the past years.? The consumption of luxury items is always marked on top as they say everything should be perfect. Families would research at such a level where any luxurious trending fashion should not be missed. It starts from the time when the final wedding day decision is taken by the family to start the preparation. When the final wedding day decision is taken by the family to start the preparation, that's when the thought process to spend lavishly ideas starts. Basically the business of churning from this industry is done by all those multi-millionaire designers who have shown the colorful pictures to the families who wish to have astonishing weddings. Here the financial strength plays a vital role as it's going to be massive spends which would decide the future of luxury treatments.?
SEO Manager | On-page, Off-page & Technical SEO Camapign Expert | Copywriting & Content Strategist | Digital Marketing
2 年Great read!!
Asst. professor the Assam Royal Global University, Ex-faculty & TPO, NERIM, DPS, Research Scholar IIIT Allahabad, Resource person IICA
2 年Weddings in India depict our vibrant culture in every sense, however, our social system and beliefs force its portrayal as a means of showing status, even if it's made-up. And the result is a big fat Indian wedding, where precision is taken at every step (from both sides: Bride & Groom), right from the food, attire, rituals, decoration, and venue. When someone's social standing is at stake, obviously it's a matter of personal achievement if carried out in the best IMPOSSIBLE manner!
Associate Professor, author, poet, trainer, PhD guide
2 年As they consider it as a medium of fulfilment of self esteem in the society.
Professor (Finance & Economics)
2 年Only for those who can afford it.. I believe this is just sheer waste of money and resources.