Luxurious Client Experience: How One Photographer Provides Scotch Bars and Coffee to Upsell Print Products

This article is 100% written by AI about?Episode 18 of Workflows?with?Braulio Rocha

"The Art and Business of Wedding and Bar Mitzvah Photography" is an incredible episode of the podcast, filled with tips and tricks from industry experts to help you take stunning photos of these special events. Host Scott Wyden Kivowitz interviews Montreal-based photographer Braulio Rocha, also known as Montreal's Bar Mitzvah King, to learn more about his experiences in the field.

One of the key takeaways from the episode is the importance of safety during a wedding shoot. Rosha emphasizes backing up all of your work multiple times, to ensure that nothing is lost. He also recommends sending a few edited photos to the couple right after the wedding, which they can share on social media to create buzz and awareness for the photographer's business. During the wedding, Rosha creates Instagram Stories and tags the various vendors involved, which can lead to increased visibility and potential referrals. If there isn't time to do the Stories during the event, the speaker takes behind-the-scenes videos and posts them as soon as possible after the wedding.

Another topic discussed in the episode is the debate within the photo industry about whether or not to put pricing on websites. According to Rosha, the answer depends on location, as in some areas, it could backfire. However, his location has found success with putting pricing on their sites. The advice given is to test it out and see if it reduces the number of bad leads received. Testing is important in all aspects of pricing and website management.

Rosha also offers bar mitzvah packages in addition to other services, such as headshots and corporate photography. He is the most established bar mitzvah photographer in Montreal and has the highest prices in the market. The photographer values himself and his art, creating high-priced packages to save time and attract serious clients. Packages include optional products such as canvas, prints, and albums, which the photographer upsells on. Prices are prominently displayed on his website, allowing clients to easily choose which package they want without negotiating. The photographer believes in printing images to use as marketing and values having a good reputation of not negotiating prices.

The speaker gets clients who reach out to them after visiting their website. It's important for clients to come to their studio where they have prints, canvas, and album samples displayed to upsell. The speaker provides a luxurious experience for their clients with a Scotch bar, coffee, and food.

In terms of new technology, the episode discusses the use of AI for editing. Rosha uses Imagen for editing and believes it is a wonderful tool for creators like himself. He does not believe AI will take over in their line of work as it lacks human emotion and subjectivity but finds it to be a plus on the editing side. Imagen allowed the speaker to handle a busy wedding season and helped save time. Initially, the speaker was skeptical about AI editing but was amazed by the results and considers it a game-changer.

The episode does a great job of showcasing the art and business aspects of wedding and bar mitzvah photography. Whether you're looking to break into the field or just want to improve your skills, there's something here for everyone. The advice given by Rosha and the importance he places on safety, customer experience, and technology should inspire all photographers to continue to grow and develop their craft.

In conclusion, "The Art and Business of Wedding and Bar Mitzvah Photography" is a must-listen for anyone interested in this highly specialized field. This episode offers valuable insights into both the craft of photography and the business side of things. The tips and tricks provided by Rosha will undoubtedly prove invaluable to anyone trying to navigate the waters of wedding and bar mitzvah photography. Whether you're an experienced pro or an aspiring amateur, you won't regret giving this episode a listen.